Arts, entertainment & Recreation

Other Arts, Entertainment & Amusement Businesses

Hang Out Media and Entertainment Investments CC (Hang Out Media) will be the publishers of “Hang Out” Magazine. The magazine, which will be in print format, is directed at the consumers of entertainment (sports included) and those who are entertainers themselves within South Africa and its bordering countries. The phrase “hang out” means frequently visited place for entertainment, or to have fun. The magazine will provide information regarding what to do and where to go for entertainment. It will also cover the personalities that people enjoy at these various places. A web site will also be set up in order to provide daily news to readers of the magazine. The web site will have its own content and structure and thus serve as a support base for the magazine. With publishing being a high profit and a high margin business, the key to success will be effective marketing and good distribution channels. The company has a highly focused multi-dimensional sales and marketing plan to build its total circulation base quickly. The successful execution of Hang Out Media’s plan will produce sales revenues of R 3,591 000.00 in year one, R 5,178 450.00 in year two and R 5,503 950.00 in year three. Net profit before interest and taxation will reach R 5,299 559.00 in year three(currency ZAR, $1= R7,50). In addition, Hang Out Media will utilize its entertainment unit, Hang Out Entertainment, to put together revenue generating events like music concerts, celebrity functions and other live shows in order to increase the magazine’s brand presence among consumers. All this will be done in association with reputable sponsors/partners in order to cut costs. Many other spin-off opportunities will be explored in the future, provided they do not harm the brand of the magazine.

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