Retail

Restaurant

Established in 1990 this busy and well situated Bangladeshi Indian restaurant provides a modern interior with a welcoming atmosphere for their regular clientele and for first time diners, offering traditional recipes and an extensive wine list. This is a luxurious and well established restaurant with the atmosphere being achieved with high quality tables and seating for 82 covers, combined with superior lighting, both inside and out. Food is always of the highest quality and can either be eaten in or taken out. This successful business offers customers an opportunity to spend time enjoying a high quality lunch or evening meal prepared in traditional style to the highest standards and which can be accompanied by the extensive wine list that is held in stock. Although prices are always competitive this in no way reduces the standard of service, which is always of the highest standard, indeed this and the quality of the food is one of the main reasons so many customers return so regularly and why the restaurant has grown on almost word of mouth alone. Located on a busy main road next to traffic lights and opposite a busy pub means there is a constant stream of passing traffic. This all means that business still has significant scope for growth and an increase in revenues. This can be achieved for example by the new owner concentrating more fully upon this business with the attendant focus on sales and marketing promotion and by making better use of the opening hours throughout the day and at weekends. There are also plans in hand to significantly improve the area and to bring in many more young people and families, with the advent of a new 14 screen cinema to be built almost opposite. Customer Service: This business believes its customers should experience highly rewarding levels of satisfaction each and every time they dine here and strive to provide this level of service at all times. This level of satisfaction is fuelled by the highest quality of products and services being provided, backed up by a truly professional yet friendly, level of service. They truly believe it is customer service with high quality food and competitive pricing that really sets it apart and works very hard to promote this. It offers the best service with trained and regular staff that provides an exceptional dining experience satisfying the needs of the customers each and every time. It prides itself on “going the extra mile” for its customers and this is reflected in the very high customer retention levels, repeat orders and word of mouth referrals that the business enjoys. Key Strengths: Without doubt it is the food and the service that are the cornerstones of this business. Built on solid foundations this business has an excellent reputation for friendly and helpful service and excellent, fresh high quality traditional recipes. The current owners have achieved this by hard work and have an established, yet diverse, customer base, which is growing year on year through word of mouth recommendations and ongoing referrals. Not surprisingly this business can claim high levels of customer satisfaction. Location is another great strength of the company. It is perfectly placed within the area it serves with excellent exposure and accessibility combined with plenty of free on road parking in the area. Growth and Expansion: Eating is without doubt a constantly increasing factor in the lives of busy working and professional people of all ages. With a new 14 screen cinema about to built almost opposite the growth of this business is likely to be high and fast in both the near and longer term. The business is well positioned to take maximum advantage of this growth as it occurs. This business is based in an attractive location and could certainly achieve increased sales and profits. The business would ideally suit an owner/manager who could build on the restaurant’s excellent reputation and relationships with both customers and suppliers. Key Opportunities: Having achieved impressive growth since it was established in 1990 the business has built up an excellent reputation within the surrounding area. There is plenty of scope for expansion within the existing market and to build on the existing business services and customer base of this company and also to perhaps the food offered, both type and style. With a strong demand for its combination of environment, food quality, menu and bar together with a capacity to increase turnover, a new owner contributing fresh ideas will have every advantage of building on an excellent platform. Advertising and Marketing: The business does not have a web presence and there is no doubt that turnover and profits could increase using this additional medium along with a good local advertising campaign. Currently the company does little in the way of advertising preferring to rely on the location and passing trade with their regular and referred client base. This bears strong testimony to the excellent reputation enjoyed by the business since its inception. Equipment: All equipment, fixture and fittings, which are alll of a high quality and standard are included.

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