Accretive takes a proactive, focused approach to creating investment opportunities. They are almost exclusively outbound in their investment activity. Their approach involves deep market research, along with continuous learning and reinvention of how they think about creating value. In a typical investment, they: Identify broad themes of how value is created for customers; Target specific markets they believe are attractive; Immerse themselves in the markets and constituencies involved; Develop a clear understanding of sustainable value edges and the competencies required to deliver them; Find or create a company they believe can be a leader in the market and that exhibits the key competencies identified; Build a relationship of trust with management, ensuring that their objectives are aligned; Develop an equity relationship to become partners with management (typically 15-50 percent) and; Work with management to build a leading company. © Accretive Technology Partners