Wholesale trade

Food & Beverage

This company was established in 2002 and initially provided sandwiches and some soft drinks to companies on local trading estates. It quickly became apparent to the owner that a better return on capital and effort would be made if the route to market was to supply garages, shops and educational establishments. By adopting this strategy the business has grown year on year and now supplies around thirty local retailers within a thirty mile radius of the business. More importantly the company has a number of written contracts to supply the Emergency services, Civic Centres, and schools. The contracts have a minimum of three years to run and are worth between £100,000 and £250,000. A new three year contract starting in the near future will add an additional £400,000 of turnover per annum. The business has recently been nominated for a National Business Award. Equipment: One walk in fridge Two industrial freezers One sealing machine One dishwasher One Robocoop Eight work stations Two vans Key Strengths: Well established Written supply contracts Blue chip customers Local suppliers No competition Quality staff Quality product Freshness Service Key Opportunities: The company carries out no sales activity. The introduction of van sales personnel would add an additional revenue stream to the business. There are a significant number of additional public service opportunities to be tendered for and there has been o attempt to supply the higher educational establishments in the region.

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