Franchise

Sports & Recreation

This business set in a cobbled tree lined pedestrian area was established over 20 years ago and acquired by the current Vendors in 2006. They intended to create a themed restaurant (which is their core business) but quickly realised that by refurbishing the premises and creating a sports bar the premises would be far more profitable than they would have been converted into a themed restaurant they originally planned. The nightclub was also completely refurbished and re-branded and is now the town’s premier nightclub catering for the more discerning bigger spending older client. Both businesses have grown since to become significant enterprises with a reputation for the quality of the service, competitive pricing and welcoming atmosphere. The businesses operate from a prime location in Aberdeenshire and have established themselves as two of the region’s better quality venues. Many current customers have been loyal to the business since the very beginning and this has been due in no small part to the business’s competitive prices, quality products, first class service and attention to detail. The business has always believed in the pursuit of excellence, constantly reviewing and updating its service commitment and its methods of business, for example, it regularly enters into strategic collaboration with the industries biggest brands to go the extra mile and keep ahead of the competition by mounting unique promotions. The business is further supported by exemplary relations with key suppliers who have helped to ensure that whatever the product, service and availability is never compromised and that customers are as a result never let down. This commitment to supply chain relationships has underpinned this business’s abilities in product quality and sustained business growth. No small part in the ability of this business to grow and sustain its profitability is due to the quality of its people. The business has a strong commitment to the development and welfare of its staff; which has contributed to the excellent profitability of the business and its current position as it is poised to exploit expected and significant new growth in turnover. Customer Service: The business manages several thousand customers in any normal month and has the systems, processes and people to ensure that customers’ are always satisfied. High quality service, good value and a welcoming atmosphere are the cornerstones on which these two venues are built. The result is self evident in the business’s sustained level of repeat customers. Key Strengths: The business is an autonomous organisation where the business owners have, over time developed and nurtured a management team capable of overseeing business operations effectively, reducing the need for constant or daily input from the vendors. This has resulted in customer relations founded on a history of trading satisfaction and not contingent upon the presence of the vendor. The business is well established and very profitable, with a loyal and growing customer base, retaining a high level of repeat business, particularly among a number of customers returning on a regular basis and who have done so since the beginning. The company has earned an outstanding reputation for its professionalism, service, reliability and a willingness to help. Growth and Expansion: The current market for this business’s services is growing and is forecast in the near and longer term for significant growth. The business is well positioned to take maximum advantage of this growth as it occurs. Key Opportunities: This is an outstanding opportunity to build on the existing reputation and customer base of this company. With a growing demand for service levels these venues consistently deliver, combined with a capacity to increase turnover, a new owner contributing fresh ideas and investment in resources will have every advantage of building on an excellent platform. There are many excellent avenues for growth, especially with marketing investment and forecasts which are showing early trends for growth and development.

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