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Finance & Insurance

Insurance Brokers ; Other Finance & Insurance Businesses

This is a superb business that can be run by a sole trader or husband and wife team from any location of choice. The internet based company generates enquiries from the general public who have been injured as a result of an accident that was not of their making and who are considering taking legal action to claim some compensation for their trauma. the company generates its enquiries by a balanced strategy of web site optimisation, pay per click campaigns, google adwords, mail marketing and buying data from six quality lead generation companies. The building of these relationships has been key to the success of the operation as only well qualified information has a commercial value to the business and the solicitors who buy the leads thereafter. Many of the lawyers who buy the information have ongoing commitments to buy from the business on a monthly basis and pay an agreed sum every month for a set number of quality introductions. This gives excellent predictable cash flow. The present marketing efforts generate around five quality leads per day and the business is presently run on about two to three hours work per day the company has a bespoke software package that integrates all in coming data and is fully automated. Because of the nature of the business there is no need for a database of clients. key strengths: well established strong web driven marketing easily managed growth potential home based relocatable

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