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the vendor of this large wholesaler has been in the business since a young man working with his father back in the 1960’s he quickly established his own business in a couple of prominent markets at the time, before setting up the present operation in 1979. The company has been trading since then from a large london fruit and vegetable market in london. The company has now grown to a size much larger than most competitors, and has a wide and diverse range of customers arriving daily, weekly and monthly from across london and the south, with some clients even travelling from east anglia and the south west due to their confidence in the quality of produce and service of the business.

the company supplies all types of fruit and vegetables from international producers on a wholesale basis. They have established a reputation for bringing in some of the more exotic varieties, as well as having a focus on english salad varieties. The company is known for always meeting the highest standards, and trading on quality over price while maintaining their competitiveness. Customers range from restaurants, cafes, caterers, independent supermarket retailers, sunday market traders from far and wide, and other wholesalers.

over the past 30 years of operation, the business has gained an exceptional reputation. This has meant the client base has grown not only from high levels of daily passing trade, but also by recommendation and referral, with buyers seeking out the company to supply their business long-term. Also, with such a high level of turnover the vendor is approached on a daily basis from suppliers both in the uk and internationally, who are looking for the company to stock and trade their products.

equipment:

the business is located in a modern unit. In the office, there is an integrated telephone system, with server and personal computers storing client records and financial data for the past 7 years. All client orders are also backed-up with paper invoices and records. In the main trading area, there is movable racking allowing for a comprehensive and large display which attracts lots of attention.

customer service:

the business has grown to its present size via recommendation and referral. This is due in most part to the constant focus from the owner and every member of the team on surpassing expectations in terms of customer satisfaction, and their attention to quality of produce and service.

key strengths:

the history of the trading name is a great asset to the business, as is the size of operations that the company has now reached. Due to their size, they can generate good margins from the produce stocked, and have the ability to pick and choose the highest quality goods from keen suppliers. The trust in the business name, and reputation for reliability and quality, means that the company receives many new orders and enquiries from recommendation along with their stable range of customers who return with confidence weekly or daily.

the location means that the business can serve a highly populous area of london and further a field from the base, and the facilities are modern and specifically designed for the trade. The company also enjoys one of the largest presences in the market itself, which means customers gravitate towards them as a first port of call.

growth and expansion opportunities:

the business is primed to expand from a very stable footing. The vendor feels that someone with a fresh level of energy, and more adventurous nature, could easily expand the product range in a number of ways. This could have a great impact on the turnover and bottom line. There is currently no online presence or advertising, which once started could also give a healthy boost to the already large levels of trade.

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