an indian cuisine restaurant has been located on this prominent site since 1960. The present owners established their business in 1981, and has been successfully trading and serving the populous and affluent local community for close to 30 years. The indian restaurant provides traditional and luxurious interior with a welcoming atmosphere for their regular clientele and for first time diners. Over two good size floors, there is ample space and roomy seating for 46customers. Food is always of the highest quality and can either be eaten in or taken out. This successful business offers customers an opportunity to spend time enjoying a high quality lunch or evening meal prepared in traditional style to the highest standards and which can be accompanied by the extensive wine list that is held in stock. Although prices are always competitive this in no way reduces the standard of service, which is always of the highest standard, indeed this and the quality of the food is one of the main reasons so many customers return so regularly and why the restaurant has grown on almost word of mouth alone. Located on a busy main london artery, close to a major modern shopping centre, and near to one of the most affluent areas in west london, and opposite a high profile international hotel, there is a constant stream of passing traffic. This all means that business still has significant scope for growth and an increase in revenues. This can be achieved for example by the new owner concentrating more fully upon this business with the attendant focus on sales and marketing promotion and by making better use of the opening hours throughout the day and at weekends. The business is able to accommodate private functions of around 20 diners downstairs, whilst maintaining a regular service on the ground floor. As the business has been established for so long, and there is limited competition within a few mile radius, the business is the first point of call for many long standing customers. With such a high profile location, the restaurant has had many well known customers over the years including international footballers, politicians, film actors, and music celebrities. Equipment: the restaurant uses authentic cooking skills and utensils. In the well fitted and large kitchen area, there is a large cooking area including a 5 burner stove with hot plate. The business accepts credit card payments, and telephone orders. There is a fully licensed bar area with optics, and fridges for bottled drinks. The business has recently signed up to the service to accommodate internet orders. Customer service: as would be expected, the highest levels of personal service are provided to the many regular and occasional customers. The focus on customer satisfaction has proven itself by the number of successful years trading, and the continuous stream of returning customers and recommendations. Key strengths: the locations is obviously a major asset to the business, as is the flexibility of the premises and the long standing restaurant name and extensive goodwill built over the decades. Growth and expansion: with a new energy devoted to marketing and running the operations, the restaurant is capable of handling more customers both to dine on-site, and to take-away. The business is the closest indian cuisine restaurant to a major international five-star hotel, with direct promotion to capture more of this trade, there could be a good increase in turnover and lunch-time trade. With a push to increase on-line marketing, there is also great potential to increase delivered food to this populous part of west london.
