an excellent opportunity to acquire a well established and respected business in the horse and dog world with a high profile brand name and superb reputation. This business is the uk’s leading manufacturer, wholesaler and retailer of synthetic horse tack and dog leads and harnesses. The company was established in 1996 and carries an ever growing range of easy care multi-colour equine equipment that has broken the mould of “all things brown and leather mind set” that dominated this market for many years. There are over five million horses in the uk alone, two million of these are regularly involved in one form of competition or another from pleasure riding through to show jumping, dressage, polo and carriage driving to name but a few. What is clear is that they all need replacement tack on a regular basis and demand durable, comfortable and cost effective equipment to fulfil their needs. The company manufactures a good percentage of its product range in house sourcing some quality raw materials from spain and india and having a percentage of their own designs made in the far east. The routes to market are now well established wholesaling to a good over a hundred and twenty trade accounts as well as the online retail customers. The business does a significant proportion of its turnover by attending around twenty of the most important and prestigious shows across the uk. The purchaser of the business would obviously gain instant access to these events, stand availability is a highly prized commodity and many companies wait for years to gain access to the better attended high profile events. They have also established a very strong e bay shop that is regularly updated and produces strong sales with minimal overheads. Equipment: the company has invested in a range of good quality sewing, eyeletting and automatic web cutting equipment. This will be sufficient to cope with the envisaged growth in production for the forseeable future. Customer service: this company is a household name in equine circles. They have built their reputation on providing high quality, durable, well priced equipment that is easy to maintain and is presented in alternative materials and colours. In addition to which they have developed an innovative range of their own items that continues to grow year on year. Customer service is fast and efficient with buyers being updated by e mail with all new offers and products. Key strengths: • excellent reputation • strong product range • innovative approach • controlled overheads • broad marketing approach growth and expansion: there is a very significant opportunity to grow this in a number of areas. The company adds new products to its range on a regular basis and this could be broadened to include more clothing, feedstuffs, health care products and associated accessories.
