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this business is a good example of one of the best fitted kitchen design franchises in the uk. Having been established in 2006 the company primarily designs, supplies and installs kitchens and all accessories to the a,b, c demographic within a twenty mile radius of its wiltshire based operation. Much of its business is now generated by referral from satisfied customers with additional revenue being driven via the business’s web site. The company trades from a main road location with a very high level of passing traffic. Its well appointed showroom contains display units and white goods from miele, smeg, aeg, neff, whirlpool, brittania and elica. The design element is fulfilled by using 20-20 fusion software that provides clients with a comprehensive 3d vision of what the finished product will look like. It also provides accurate costings and can be used to complete order formats and invoicing. Once a design has been agreed customers pay a twenty five percent deposit with the balance being settled prior to delivery of the new units. This gives excellent positive cashflow. All fitting is carried out by three teams of sub contractors who are c.i.s registered. Fitting costs are paid to the contractors by the business and not the client. At present the average invoice value is around £15,000. Key strengths: • excellent brand image • franchise support • strong demographic area • good location • well established • profitable • no on-going franchise fee growth and expansion: the business is located in an area of ongoing development. There is a considerable amount of refurbishment and new build projects in the area and this has proved to be a consistent source of business. The business could widen its catchment area into surrounding towns and villages of this wealthy rural county.

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