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this very successful body and skin care clinic has been established since 1998 and has sustained an excellent reputation built on word of mouth. The wide range of treatments includes permanent hair reduction, permanent make up, body reshaping, massage, facial rejuvenation and general beauty treatments. The approach to all treatments is to use natural products at the expense of any chemicals. The clinic also works closely with a hormone specialist which links well with the philosophy of treating the whole person. All products offered to clients are natural and are highly sort after and are exclusive to the clinic, being the sole supplier of a wide range of supplements, which compliment the treatments and are distributed locally and through a well-known web based business. Additional treatment and services provided by the clinic • epilight (fda approved) • environ facials • natural enhancement (permanent makeup) • green peel • microdermabrasion • beautytek • tripollar the clinic is a private facility providing care to day clients who are made to feel welcome, comfortable and relaxed throughout their treatments. Staff are trained to deal with clients on a one to one basis listening to any concerns in a private consultation to put clients at ease. Technology: • intense pulsed light (epilight)/electrolysis for permanent hair reduction and pigmentation. • permanent make-up • beautytec (body reshaping) • tripollar (body reshaping) • n-lite laser • skin jetting a natural form of wrinkle reduction) • environ ionzyme treatment • teethwhitening clients: clients are in the main female of all ages and from all walks of life with varied levels of income. Male clients attend to a lesser degree. Customer service: the clinic offers excellent facilities with large modern treatment rooms and dedicated and well-trained staff offering treatments that encompass the client’s total wellbeing. All clients are reassured with an offer of a free no obligation consultation before committing to any treatment. Key strengths: guernsey attracts a high percentage and influx of affluent professional people from the uk and the continent, which represent a constant marketing opportunity for high quality state of the art treatments and products. The clinic is very well established and includes everything needed to maintain these high standards, meeting its clients’ needs and expectations by providing a quality service within a safe and therapeutic environment and offering the highest standard of care, negating what little competition there is locally and drawing customers from many miles around. This care is achieved through the quality and variety of treatments available and by investment in staff training and a commitment to comply with the health regulations and standards for the treatments offered to clients. There are facilities for private and confidential consultation with clinic staff. This business has performed consistently well throughout its many years of operation with repeat business from satisfied clients who have full confidence in the high quality of service, reliability and value. Growth and expansion: there is a tremendous opportunity to continue to build on the substantial existing client base and maximise the full potential of the treatment rooms. This could be achieved by increasing staffing levels to maximise full use of all six treatment rooms, which would perhaps mean developing and introducing new technology. The business would benefit significantly from updating the website. There is certainly demand for the services and products of this business and there is the capacity to increase turnover and profitability with fresh ideas. Whilst this business currently opens quite extensive hours, there is certainly scope to extend these – by operating on a sunday from 10am – 4 pm, for example, with a consequent impact on turnover and profitability. This business offers new technologically advanced treatments and products carefully chosen for their quality and effectiveness. More aggressive marketing of the services and the retail products at the point of sale could also significantly impact on the turnover and profitability of the clinic.

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