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established six years ago this business has rapidly become a trusted brand name in the manufacture and distribution of a focused range of products targeted at the safety and well being of babies and young children. Combining its own product range with exclusive distribution agreements, the company has over the six years built an enviable customer base including some of the biggest and most prestigious names on the high street, a wide range of independent retailers, and a growing web based business. Working closely with its manufacturers and suppliers the company has developed award winning products over a number of years, leading to recognition of its expertise and brand name.

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with annual turnover of approximately £1.4 million generating gross profits of approximately £500,000, and considerable scope for expansion, this represents an excellent opportunity for an established operator to acquire a profitable product range with an established high street presence.

key strengths:    

concentrating on a small number of specialist products with strong usp’s valued by parents, the business has become a strong player in its marketplace – a well established brand that has been grown by identifying parental and environmental concerns and focusing on product improvement through technological advances.

the company contracts only with manufacturers able to meet the quality and technical specifications which enable the products to be placed in the premium sector, generating a high gross margin whilst reinforcing the company’s brand image.

to deliver the very best possible product and value for money, the company has full quality control procedures including factory audits to ensure full compliance and the rigorous testing of products during development and in life tests prior to launch. All products are accredited rohs (the restricted use of hazardous substances), weee (the waste electrical and electronic equipment directive) and meet any relevant ce requirements.

key opportunities:  

with an already strong demand for the company’s products, and recognised brand name, there is considerable potential for sales growth through more broadly based distribution and investment in sales and marketing activities.

the true value in this business will be unlocked by an ambitious distributor or entrepreneur who can build on the valuable relationships this business has with all of the major retail department stores and independent baby retailers throughout the uk.   

marketing and advertising:

sales and marketing activities undertaken by the company have largely been focused on building brand awareness and ensuring the highest level of service to its premium customers.

the company has ventured into export markets with some success in the last year and has strong web based sales through its own website and those of its larger customers.

facilities and resources:

the company is owner managed with seven staff. Warehousing and logistics are provided by third party contractors whilst independent consultants provide pr, marketing and quality control support.

the business is fully re-locatable and it is envisaged that, apart from an initial handover period, no staff will be transferred with the business. The managing director is, however, willing to provide ongoing support in a consultancy capacity should this be required by the buyer.

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