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Business services

Graphic Design & Web Development ; Other Business Service Businesses ; Printing & Duplicating Services ; Web Site Development & Hosting

this is a long established and successful agency specialising in all forms of print and web design. Offering a comprehensive range of design services, the business has been employed by numerous public and private organisations throughout the region. Services include web and print design, including brochures, branding, stationery, packaging, and websites, html’s, exhibitions and direct mail. The business has benefited from this broad range of services and by offering a one-stop shop solution. The business is renowned for the high skill level of the designers. The team is small but extremely proficient and experienced. The advantage of operating a small team means that clients can work very closely with the same person from the outset until the job is done. There has been an investment recently to upgrade all of the equipment used within the business. The creative suite has been designed to be compatible with the vast majority of printers and other suppliers that work with the business. The business has the added advantage of being located in the heart of one of the most thriving centres of business in kent. Customer service: the business operates a truly personal service. This is a small agency and therefore every client is given the kind of attention that results in long term business. The business benefits from excellent internal and external communication skills and processes. By talking internally and keeping in touch with clients on a regular basis, the business minimizes any problems. All staff take responsibility for their performance, this has a healthy effect in terms of achieving customer satisfaction. The business benefits from employing staff that can communicate effectively with all points of contact at either suppliers, agents and indeed directly with clients. Clients have remained loyal to the business regardless of who their primary contact might be throughout the years. The business has forged strong relationships with its regular clients and this also leads to high levels of repeat business and to numerous referrals. Key strengths: the business has succeeded in achieving ‘preferred suppliers’ status with a number of local councils and authorities. This leads to regular and long term business. The business prides itself on very high design standards. Many contracts are won as a result of offering a superior service. Low overheads also lead to competitive pricing which again regularly delivers new or repeat business. The business has developed a strong brand name in the region, which in itself has helped to win many contracts. Finally the location of the business is first class. It is in the middle of one of the fastest growing towns in the county and one which is regular benefiting from new businesses opening or relocating to the area. Key opportunities: the business would benefit from a sales campaign. At present virtually all business is from incoming enquiries and repeat customers. There are plenty of larger clients that could provide future income. Currently these clients are not being targeted due to lack of resources. The business has a customer database that exceeds 200. This list would deliver opportunities if a pro-active sales approach were adopted. The one area that the business has not really pursued is marketing. By offering marketing and design services, the business would be able to increase turnover.

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