this busy pre-owned car dealership and garage was established by the vendor’s father in 1963. The premises had previously been trading as a used car dealership and maintenance garage since the 1930’s, and as such is very well known in this busy part of west london, drawing customers from a wide catchment area. The business operates from a prime main road location, in close proximatey to a busy london underground station, and with easy access of a major london artery. The business benefits from a huge amount of daily passing traffic. The large and highly visible site has over 20 cars continually on display, in a generous indoor show area of around 2000 sq ft, and with parking to the front forcourt and side of the building. The owner hand picks the stock from private dealerships and from major reputable auctions, consistently providing their customers with the best available choice of mid-market cars around. All the cars come fully prepared which may include mot tests, servicing, pre delivery inspections and warranties. Alongside the established car dealership, the busines operates a car service and repair garage, and has had an mot testing bay on site for a number of years. The mot service, in itself drives customers back to the site on a regular basis, as does the competitive tyre and exhaust replacement services. With turnover consistantly around the £700,000 mark, being made up of around £500,000 from car sales, and £200,000 from car repairs and maintenace, an established client base, and low overheads, this going concern represents an excellent opportunity for new ownership, with great business growth potential. The premises also has plenty of scope for re-development, and presents an opportunity for a fantastic return on investment should the freehold be purchased, and planning permision persued. Equipment: the mot bay has 2 ramps, a compressor, brake testing equipment and gas emission testing equipment. There is a wheel balancing machine, mig-welder and a multitude of hand and power tools for a busy service garage to handle a number of vehicles at any given time. The small managers office, is fully equipped with filing, pc, fax machine and inter-connected telephone system. The reception area has a cash register, and credit card payment system. Customer service: the company is highly successful and thrives where others have failed for a number of good commercial reasons. The business considers that happy customers come back and on that simple basis has maintained levels of product and service quality intended to best guarantee that happiness. Key strengths: the very long trading history in its present form, and the longevity of trading as a car dealer from the premises is obviously a great strength and asset to the business. The mot accredited testing station is a great strength and draw of the business, as is the continuous customer contact provided by having tyre, exhaust and maintenance services on-site. The location is a great strength, with a high passing trade both on foot and in car. The business is located on a link road between major ‘a’ roads into the capital. Growth and expansion opportunities: with investment in promotion and marketing the business could easily trade more cars per annum, and expand the servicing of vehicles. Also there is an option to focus on a particular marque, which may draw further business to the premises. As mentioned the premises of the business, has great potential for development, with room for extra residential property to be built subject to planning approval.
