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This business was set up by the current owner back in 2002 and in that time has established itself as an innovative and truly independant provider of mobile business communications to business customers, not to mention individual consumers within the stoke on trent area. the company prides itself on being able to provide the right plan, the right device and the right network, whether it be a contract, pay as you go, upgrade or repair. approximately 60% of sales revenues comes from b2b activities. The company has a diverse client base including large limited companies as well as sole traders. The remaining 40% of sales are generated via consumer/retail sales. the business’s aim is to reduce clients costs and improve efficiency of their communications. This is done by providing a complete one stop solution from expert advice, personal levels of customer service and ongoing support services. equipment: the company utilises sage accounting software customer service: the business recognises that customer service is vital for ongoing success. This belief is demonstrated through the following unique services it provides to its clients: • free internal calls between handsets on the same group talk plans • free administration of number transfers from existing suppliers • return of handsets to manufacturers for warranty repairs on behalf of clients • free loan handset service during warranty repairs • free half yearly billing reviews (including international roaming) • data products support • out of hours support line key strengths: • customer after sales service levels • choice as a truly independent provider • personal service • speed of response. • market presence • reputation the company offers very strong bespoke consumer tariffs on vodafone, as well as t-mobile, orange, 3 and o2, also very competative business packages and the business receives ongoing commision each month from the network providers based on business customer spend. They also receive full backing such as new glossy brochures and posters, dummy phones etc every month from one of their best suppliers. the company has recently invested in the latest upto date mobile phone unlocking equipment and are busy with unlocking and repairs. growth and expansion: the current market for this business is growing and is forecast to continue to grow significantly in both the medium and long terms by the emergence of new technologies. business operations are not yet at maximum capacity, and there is considerable scope to increase both revenues and profits by gearing operations in line with current and forecast market demands. Sales are generally reactive at present. A more proactive approach to sales and marketing, particularly on the business to business side of things would certainly increase turnover and profitability significantly. The introduction of a website and local advertising would also be beneficial. key opportunities: • further development of the existing hard copy database to ensure all opportunities with existing and historical customers are maximised. • the development of a website and an active approach to sales and marketing to incorporate telemarketing to the large local business community. • further expand product offerings to include vehicle tracking, laptops and even fixed line services to b2b customers.

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