this highly profitable and reputable business was established by the current owner in 2002, after taking over the business as a going concern. The premises was originally converted from a pub by the previous owner in 2000. The premises is a freehold property owned by punch taverns. After many successful years trading as a town centre public house, the previous owner took the opportunity to apply for a late license and with the full backing of punch, change the format of the establishment to a late license club with live striptease. The present owner, looking to add to his portfolio of business acquired the operation in 2002, and immediately re-focused the marketing and began to develop a strong and unique brand identity. With a move away from the “gentleman’s club” approach of central london, with high drinks prices, and entry costs, that business model entails, the owner took the business in another direction, with a more american approach. This new approach entails lower entry costs, and reasonable prices, including regular price levels for beer, wine and spirits. This draws in a younger clientele, and appeals to the young men’s culture prevalent in the u.k. With this approach in mind, the feel of the venue and marketing strategy is based on promoting directly to this demographic. Alongside the busy traffic from the local area, the business appeals to a large catchment area of towns to the north of london, with minimal direct competition across a large radius. With a fantastic on-line presence, and growing name, the venue also draws people from further a field for the profitable stag night trade. Equipment: the business has invested heavily in state of the art d.j. And audio equipment through-out the venue. There are 2 separate bars, with cash registers and full credit card facilities, these are linked to the back office for real-time stock management. The main stage area downstairs is finished to a high standard with specific lighting and lasers. In the rest of the club are further lighting and laser installations, and the club is fully air-conditioned which gives a fantastic comfortable atmosphere both for the clientele and performers. For safety and security, there is a 9 camera c.c.t.v. System in operation, all controlled from the central basement office. Customer service: customer service is obviously paramount to this business current and future success. As such, it is the cornerstone of the management and operation of the business. This attention to customer satisfaction, and surpassing their expectations in terms of costs per head for an evening out, is shown by level of returning customers and continued rise in weekly turnover. Key strengths: the brand is obviously a key strength of the business, and represents excellent opportunities for further growth into different regions. The location is a great asset to the business, not just because of the high levels of visitors to the town centre from the local community and other population centres within commuting distance, but also due to the fact that there is no direct competition offering the same evenings entertainment within this large area. The business is easy to operate with long serving and reliable key staff in place. The venue also benefits from having staff accommodation on the upper floors, which allows for the constant presence of staff on site. Alongside the key staff, the business has built-up an excellent reputation for staff facilities, professionalism and safety . Thus, there is always a waiting list of new candidates looking to join the rosta of 100 self-employed dancers. The quality of the venue, pricing structure and business model, also appeals to a large client base such as stag parties and events who may not consider going to a classic strip club due to the prohibitive costs. Apart from the low standard operating overheads, the business enjoys flexible working arrangements and employment costs, with dancers paying the club for the opportunity to dance. Also, due to the license with punch taverns only including the purchase of beer, the business is able to profit from higher margins on wines, spirits and cocktails where nearby brewery pubs cannot. Growth and expansion opportunities: this business has fantastic room for expansion and growth. As mentioned, the brand is primed, and the promotion has been set with further venues to be opened along the same business model. The brand in itself has an image and feel which could be applied to merchandising, and complimentary adult entertainment services. The club has the capacity and facilities available to increase turnover further and earn more profit per night as the club becomes even better known.
| Ownership: |
no |
| Lease: |
yes |
| Lease terms: |
Not Disclosed |
| Location: |
The premises is cavernous, with large bar entertainment areas. On the ground floor is the main double door entrance, leading to a small reception cloakroom area. This leads to approximately 2000 sq ft of open space, with a large well appointed bar, 2 dancing poles and a well lit main stage / runway.
Up the stairwell, is a further large bar area, with lounge seating, tables, and dancing poles. Again, there is a generous bar service area. At the rear of the 1st floor, is the lap dancing area, with leather seating for 10, and a separate private room for personal lap dances.
To the side of the 1st floor, is the staff area, with separate stairwell, allowing staff to move between floors away from the clientele, and leave via the back entrance to the on-site parking. The staff also benefit from a small staff dressing room and relaxation area, and their own toilet facilities.
In the basement of the building, is the beer cellar, storage area, and management office, with seating for four. On the ground floor, behind the main stage, is the kitchen / food preparation area. There are all the kitchen equipment and facilities available for a full food service. |
