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this is a young business with enormous potential. This business specializes in supplying team kits and coaching equipment to football teams throughout the u.k. And indeed abroad. The business offers a next day service to football clubs, schools and universities. By developing strong relationships with suppliers, the business is able to provide highly competitive rates and fast delivery times. The business also supplies other branded team items such as polo shirts, tracksuits and a variety of printed clothing. The business has a bespoke website that allows purchases to be made online. The rbs secure payment system and paypal provide peace of mind for customers. The website is regularly updated to keep users up to date with both the latest new available products and the latest offers. The website has an advanced search facility to help users navigate the site. The website has been designed to ensure that it is highly ranked on search engines. Creative routes to market including ebay and youtube have helped to create a strong level of brand recognition with target market. The business has been able to keep overheads to a minimum. This has allowed for a highly competitive pricing structure that has quickly driven up market share. Very interestingly, there are no major players servicing this particular market and this business has everything in place to potentially become the market leader. This is a great lifestyle type business that would suit a sports fan looking for a readymade business opportunity or a sports retailer looking to acquire and add on a substantial online revenue stream. Customer service: the business does everything possible to ensure customer satisfaction .last minute orders are regularly processed to ensure teams receive their kits and equipment on time. Strong relationships have been developed with customers. Larger clients will be visited personally. On occasions extra items have been added to orders free of charge to create high levels of goodwill. Key strengths: the business is growing fast due to demand increasing and the number of retailers in this sector reducing. As the business continues to grow margins are improving even further due to discounts being offered by suppliers for bigger orders. The business has focused on a specific target audience which has made it easier to establish the brand rapidly.

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