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Retail

Automobile & Motorcycle Dealers

This premier motorcycle dealership & service centre was established in 1971 and has been under the same ownership since inception. Located at its current premises for seventeen years, the business has built an excellent reputation and is known throughout the south east for its relationship with one of the world s most prestigious motorcycle brands. this major brand has been established for decades and has a loyal and almost fanatical following. During the current financial downturn the business bucked the trend and increased sales by 30%. there is a large display of both new and pre owned vehicles at this solace dealership, which are superbly presented in the extensive modern purpose built showroom. The showroom itself is spread over two floors with the top floor also being used for the presentation of motorcycles plus a wide range of clothing and accessories. a professionally equipped workshop provides service facilities and is located adjacent to the showroom. The maintenance division is responsible for approximately 15% of the business s revenue. the company has a modern website that allows users to view features and specifications of many of the products on offer including new and pre owned vehicles. this is a highly profitable, thriving business with many years of combined staff experience. Over the years of trading it has developed a superb reputation that attracts many customers, with approximately 30% being repeat clients. equipment: the workshop is fully equipped with many tools and parts needed to facilitate a busy and lucrative part of the business. The showroom has been well designed and this has created a prestigious and upmarket image. All tools, fixtures and fittings are included in the sale. customer service: the owner and his staff are highly experienced. This knowledge of the motorcycle market is a major factor in the success of the company. Professional advice is a big draw that brings loyal customers from all over the south east of england. customers are dedicated to their favourite brand, this loyalty is a big advantage for the company who keep in touch with its customers requirements and ensure all the latest motorcycle models and accessories are kept in stock. key strengths: this company s close association with the leading brand manufacturer is a big draw, customers are kept up to date with new models of motorcycles as they are launched. as a result of this strong business relationship with the manufacturer the company has a large exclusive area with little competition in the immediate area. the company is situated on an excellent corner plot location, positioned on a main road and sited on a large business estate. With high visibility and easy access the premises are easy to find and are in close proximity to motorway links. levels of customer satisfaction are very high and a high percentage of business is from repeat clients, which in turn leads to new referrals. It is clear that the quality of the product and the experience of the staff add up to a highly successful formula. growth and expansion: as a company that has been established and successful for circa 37 years, it could seem difficult to see how things could be improved. However, there are two obvious options that should be considered. Firstly, there is space on this large corner plot to extend the building. Increasing the size of the premises would allow for more stock to be held at the showroom, which could allow for more brands to be sold and possibly a more diverse type of product to be made available. Larger premises could also be used to expand the servicing part of the business, which often has to turn business away. Secondly the business is currently trading five days a week, extending the opening hours to six or even seven days a week are both obvious routes that would have an immediate positive impact on the business. the leading brand manufacturer has disclosed to the owner that over the next 3- 4 years they are intending to increase their model range by some 20% and are expecting that dealerships will increase their turnover by a similar percentage. Dealerships have been asked to have the facilities in place in order to cope with this expansion.

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