over the past 12 years this venue has been successfully trading as a nightclub destination. The current general manager built and sold a very well-known night-club venue to a business constortiom. After rebranding as a live music venue in 2007, the decision was made in 2009, to completely re-brand and refurbish the site to become a major london “super-club”. The business is now on a stable footing, and the reputation and turnover is growing fast. With a huge amount of investment, and money no-object attitude, the club has the finest fixtures, fittings and equipment available. The result is a truly luxurious feel through-out, with a huge main dancefloor, stage, dj booth, and separate vip area with its own private bar. The business has limited competition in north london, and is a destinantion for people travelling from far and wide to experience an exceptional evening out in a safe and vibrant atmosphere. The club regulary hosts high-profile talent, and is a draw for vip’s and celebrities and competes with super-clubs in europe. The business has also invested heavily in high-profile promotion and advertising to draw the clientele and push the brand further. With a license to allow the premises to operate until 6:00 am 7 days per week, the business is primed and ready for further growth. Equipment: the equipment is new and of the highest quality. The business utilises a casio qt6000 electronic point of sale system, which links every cash register with the back office for real-time stock control. Including thermal printers, this system alone cost £12,500. The d.j. Booth has the latest av equipment connected to a major pa system housed in a separate air-condition space above the dance-floor. The club also has installed a large screen projector, and top of the range lasers and lighting. There is air-conditioning through-out the building, offering a great atmosphere for both the clientele to enjoy, and the staff to work in. The security staff has a fully centralised system for communication, with a 16 camera colour cctv system controlled from the upstairs management office. The premises also houses a fully fitted kitchen for handling a large daily restaurant service. Currently the kitchen facilities are in minimal use, however with a full a3 license, there is every opportunity to expand the catering service. Customer service: the business manages several thousand customers in any normal month and has the systems, processes and people to ensure that customers’ are always satisfied. High quality service, good value and a welcoming atmosphere are the cornerstones on which the venue is built. The result is self evident in the business’s growing customer base and sustained level of repeat customers. Key strengths: the unique and luxurious décor presents an excellent asset to the business, as is the limited direct competition in north london at this level. The business over time developed and nurtured a management team capable of overseeing business operations effectively, reducing the need for constant or daily input from the vendors. This has resulted in customer relations founded on a history of trading satisfaction and not contingent upon the presence of the vendor. The hard-work, development costs and time has now been completed resulting in a very strong business, with outstanding opportunities for and potential. Growth and expansion opportunities: the business is now trading at excellent levels, however there is room for further revenue generation and growth. The vip areas generate huge profits, and with further direct promotion and focused marketing, there is capacity to fill. Theme nights have proved successful, and again these can be expanded on to drive higher margins. The a3 license could be utilised to a greater degree with day service to the local community.
| Ownership: |
no |
| Lease: |
yes |
| Lease terms: |
Leasehold, which is fully renewable with 13 years remaining. Currently the rent is around £65,000 with business rates of around £16,000. |
| Location: |
Leasehold, which is fully renewable with 13 years remaining. Currently the rent is around £65,000 with business rates of around £16,000.
On the ground floor is a small reception desk, and cloakroom. On the 1st floor is the main dance-floor / bar area which occupies around 4,500 sq ft, with 500 sq ft devoted to the VIP area currently comprising 3 separate booths with a private bar and toilet facilities. The main bar is approximately 35 ft long, and easily capable of accommodating four bar staff. To the side of the main bar, is a large DJ booth. The male and female toilet facilities are large and finished to the highest standard. In the main area is a further overflow bar area.
Also on the 1st floor is a large kitchen area for food preparation and service, and stockrooms. On the 2nd floor is the Management office, with desk seating for 2, a personal en-suite. Also there is a an area devoted to entertainment staff, with seating, leisure facilities, and a en-suite with shower. There is further staff storage areas on the 2nd floor also. |
