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this leading indoor uk paintball centre is situated in an excellent location in london’s docklands, this business has grown quickly and is already established as a high quality venue and facility for corporate team building and entertainment. The business has built up such a strong reputation, that the federation that oversees paintball in the uk actually uses this business as the benchmark that other businesses should aspire to. The business is constantly looking to achieve higher standards than the competition. A big investment has been made in the equipment that is used by its customers. This firstly improves the customer’s experience and secondly it has resulted in maintenance costs having been reduced. The business also employs a higher ratio of marshalls than many of its competitors, which again improves the experience for its customers. These policies undoubtedly improve the customer experience and have resulted in a good level of repeat business. The business now has a database of approximately 10,000 clients that can be contacted for marketing purposes. The business is an accredited member of the u. Sports federation. Although the business operates for approximately twelve hours per day, the current owners have employed managers to run the centre for a large percentage of the operating hours. This is a slick, well managed business that has much going for it. Its unique location differentiates the business from other options. This is a rare opportunity to purchase a successful business that also provides huge enjoyment for clients and staff alike. Key strengths: this business is superbly positioned, being situated on the doorstep of some of the biggest businesses in the country. The location provides numerous opportunities to win both new large corporate clients as well as obtaining more and more regular customers from excellent referrals. The business is able to provide as much competition for its customers in half a day as its competitors do in a full day. This of course makes the business more profitable, but also makes it a more attractive proposition to its corporate clients. The business is operating in a sector that is currently experiencing a growth market. This business is well placed to benefit from this trend. The well maintained equipment is owned by the business and ensures both customer satisfaction and does in fact lead to more sales of paint as a result of the fast firing of the various weapons that are hired by the customers. The business operates daily with a combination of both corporate and private clients. The ability to provide a service for both provides a high level of bookings and delivers annual turnover of over £600,000 per annum. Customer service: the business prides itself on high levels of customer service. Whether it is providing a high ratio of marshalls to clients or ensuring that safety instructions are delivered professionally, the business has always delivered a level of service that results in regular returning clients. The well trained staff improve the customer’s experience through their energy and enthusiasm. By keeping the games moving fast there is a distinct feeling of value for money. Key opportunities: the business is already developing a team building division. This is something that could be a very successful new dimension. There is scope to diversify into other activities. Although this would require investment, the property is so large that it can adopt other ways of acquiring new customers. Marketing and advertising: the business has a well developed and effective marketing strategy. The company’s website is very visible on most major search engines. A combination of pay per click campaigns and natural strong organic results deliver regular new enquiries. The business advertises in a number of publications distributed in the london docklands area. These are read extensively by the docklands business community. Boasting an email database of circa 10, 000, the business is also in a position to communicate with past clients.

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