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Real estate

Commercial Properties ; Other Real Estate Businesses ; Property Management

established in early 2004, this business has grown rapidly to become a leading commercial property broker and manager. Web based, with a range of web sites that enjoy prominent listings in all of the major search engines, this business operates internationally with by far its strongest presence in the uk and dutch markets.  significant investment was made in 2009 to launch an innovative property management division which has successfully fulfilled high profile projects for a range of blue chip clients and is growing strongly.  the combined business is on course to deliver net profit in excess of £110,000 this year. This business operates on a mixture of success fees (commission) advertising fees and property management fees.

 

commercial property brokerage / advertising  

the property brokerage / advertising division is internet and call centre based and operates internationally (with particular focus on uk and dutch markets) with approximately 3,000 properties currently listed across 50 countries. This business works right across the commercial sector – having office space and industrial units available on a rental or freehold basis, including serviced offices and serviced warehouses. It can boast a loyal, blue chip client base which includes some of the largest commercial property agents and property owners in the world, several of which are listed on the ftse 100 – helping them to generate and manage enquiries for properties within their substantial portfolios.

 

the cornerstone to the success of this business is the very high levels of customer service it offers both to its clients (property owners) and sme customers looking for property. The process for listing a property is very simple and straightforward - achieved by an advertiser completing a simple property details form online with a member of the editorial team responsible for confirming the submission and publishing the advertisement on the live web site. Alternatively advertisers can provide a brochure or a description of the property for the business to create an advertisement on their behalf. Those looking for properties are equally well served with an easy to use and very effective search tool on the site – by country and city or alternatively by region, with all advertisements displayed in a consistent format for ease of comparison including full contact details for the advertiser along with photographs, floor plans and descriptive text.  customers are constantly encouraged to call the company to discuss their requirements which is a further differentiator from standard online property listing sites.

 

this business operates at an average fee per deal basis that would not be viable for traditional commercial property agents due to their overhead levels.  accordingly, due to its low cost model this company is very successful within the small business community that is usually overlooked by traditional commercial property agencies.

 

commercial property management

launched in early 2009 this division specialises in the direct management of vacant 'problem property.'  this unique service has been very well received by blue chip landlords and is growing strongly with a high percentage of repeat business.

key strengths:

 

operating for nearly six years, the business has a very well established presence, enjoying high levels of awareness amongst property owners, agents and those looking for commercial property – whether office or industrial. with a strong pipeline of property management contracts with blue chip client base, this business operates worldwide, but has a particular presence in the uk and dutch markets and as a result is less susceptible to the economic vagaries of any particular economy/market.

 

custom designed and with a strong corporate look and feel, its main trading tool, the website, is particularly impressive and impactful, enjoying high natural listings in all of the major search engines. Carefully developed for ease of updating, the site is easy to manage with property details easy to uplift or ‘de-list’ as well as affording easy client management and excellent management reporting functionality.  the quality of information it carries on its properties is very high indeed including editorially managed descriptions, full colour photos and floor plans – all of which can be uploaded by advertisers directly, minimising the requirements placed on management.  

 

as a leading independent this business is built upon the very highest levels of customer service and the maintenance of its well deserved reputation for honesty and integrity. Its multi-lingual staff are very well trained, highly knowledgeable, confident and reassuring. With increasing interests outside this business resulting in the owner being less and less involved with its day-to-day running, the staff have been nurtured and developed so that they are more than capable of overseeing business operations effectively and to maintain the original philosophies that have made this business so successful. This has resulted in customer relations founded on a history of trading satisfaction and increasingly less dependant upon the owner’s original client relationships.

 

as a result of its longstanding reputation, its in-depth knowledge of the commercial property sector but perhaps above all its success rate of finding occupiers for properties and vice versa, this business enjoys high levels of repeat custom and strong word of mouth recommendation.

 

key opportunities:

 

there is an outstanding opportunity to build on the existing activity levels and customer base of this business. With a strong demand for the services of this business, a new owner contributing fresh ideas, motivation, enthusiasm and additional resources, will have every advantage of building on an excellent platform.

 

deliberately developed with scalability in mind – the domain name for the business has been registered in a number of major markets and a europe wide trade mark is in place. Already well established in the uk and dutch markets, as well as increasing its penetration in each of these areas with all of the infrastructure and logistics in place, coverage could certainly be extended into other countries either by directly employing staff, by recruiting overseas agents or affiliates or alternatively by developing an international franchise based model. 

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