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this business, established in 1995, is the local supplier for the number one water softener brand in the u.k. Currently only supplying to the domestic market this well run business has developed an excellent reputation in the area. Many of its new clients use this business simply as a direct result of the strong personal recommendations from existing clients. The high quality of the product and installation result in extremely high levels of customer satisfaction.

operating in kent, an area which has a big need for softeners, this business also has clients in sussex and hertfordshire. The business benefits from a unique brand with little or no competition in the area. This business is not a franchise, but it benefits from its relationship with its national supplier. Not only is the brand the number one product in the country, but there is still massive growth potential which the manufacturer is keen to achieve.

the product’s manufacturer is constantly looking to raise its profile and this has resulted in record sales recently. The manufacturer would also offer a full training programmed to a new owner. 

the business also benefits by exchanging referrals with other retailers around the country. This networking is encouraged by the manufacturer and provides support and advice that could prove valuable to new management.

key strengths:

the business has benefited greatly by adopting a high level of personal service. This is a small business and the current owners have always provided their clients with a professional service which ensures that the valuable rental and maintenance agreements become long term arrangements. These agreements plus the sale of salt and accessories help to generate regular earnings. 

the manufacturer is developing a new, dynamic website for the benefit of the brand. Enquiries for this will be passed directly to the business to pursue.

the strength of the brand that is supplied and the quality of the installation ensure that customer satisfaction is always at high levels.

the longer the business has been established the more positive its reputation. This in turn has meant the word of mouth recommendations have grown and grown.  

key opportunities:

the opportunities for this business are numerous. Firstly a vital statistic is that the u. Softener market has only just reached 5% penetration. This compares with the u.s. Where 75% of homes have a softener installed. Clearly the next few years are likely to see sustained growth in this market. 

at present this business primarily operates in the residential market with a small number of maintained installations in residential/nursing homes however there is a fantastic and immediate opportunity to expand further into the commercial and industrial market. Larger products are available that would service these new targets. Clearly operating in the business sector would achieve a significant uplift in turnover and would also provide a substantial income from maintenance contracts and the sale of accessories. Pubs, hotels and restaurants in particular would be a good place to start in terms of a list of prospects.

there is also a market for renting a water softener or purchasing a reconditioned one if price is an obstacle to signing up new clients. 

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