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Manufacturing

Furniture & Related Products ; Other Manufacturing

This business was established over thirty years ago and operated by the current owners for the last fifteen years. This is one of the leading independent bedroom designers and fitters in the south east. With its showroom and manufacturing workshop located on a busy main road in kent, the business benefits from its access to a number of highly affluent neighbouring towns and communities. the business operates a free of charge design service that adds to the excellent reputation it has for customer service. The manufacturing side of the business adds a dimension that separates the business from local competition. Manufacturing its own product also has a positive effect on the profitability of the business. staff ensure all products are fitted to the highest standards and this attention to detail makes a big difference in terms of customer satisfaction. by not cutting corners, the business has benefited from regular word of mouth recommendations generating new referrals and indeed repeat business. over the last few years, the business has received awards from interior design publications for the quality of its work. key strengths: with over thirty years of success behind it, this business is well known throughout the area, providing fantastic flexibility for its clients both in terms of manufacturing bespoke items and by providing a quality of design and service that competitors seemingly cannot achieve. the owner has kept his team lean. This is a strong team, highly trusted and boasting many years of experience. Combined staff include talented craftsmen who deliver a high level of service and a consistently high quality of work. the size of the team means that everybody is hands on. Staff project a very professional image to all customers. The business undoubtedly benefits from this strategy and this has resulted in the business having a superior reputation compared to bigger, less personal competitors. the business is positioned on the edge of a major town on a busy main road location, this excellent location and easy visibility offers the ideal base for the business to obtain regular new clients. key opportunities: expanding the business into supplying other types of furniture could be an advantage for the future. With the focus of the business purely on bedroom design and installation at present, the opportunity is clearly there to develop a kitchen business alongside the present core services. bathroom design is currently a small part of the business at the moment. This is also an area that could grow rapidly with the introduction of some marketing. additionally an investment in design technology would potentially offer a more profitable method of creating the end product. a more proactive approach to the sales and marketing side of the business could also reap rewards.

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