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this business was established some fifteen years ago. In the course of those fifteen years this business has consistently succeeded at returning significant profits and has over many years built a reputation for stocking and supplying some of the best brands in the fireplace business. As an official distributor for faber, paramount and gasco, the business specializes in quality and is known for focusing on top quality products. Due to the specialist nature of the range that is stocked, customers will in fact travel from different parts of the country to visit the showroom. The business does in fact offer a large choice of products that all contribute to the highly respectable revenue figures. These include: fireplaces, gas fires, electric fire suites, stoves, electric fires, fire baskets, wood fires and patio heaters. The business offers a full installation service, which is virtually always required by its clients. Additionally, the business offers long term guarantees and free advice as part of the service. The showroom is well laid out, fully stocked and provides a great opportunity for clients to see and compare the various brands and products available. With a product such as a fireplace, the ability to see the product in action is a huge advantage and something that cannot be offered by any internet based competitor. This differential has continuously helped to deliver strong levels of business. The business has also decided to mainly stock product from brands that refuse to supply to internet based businesses. Equipment: the business carries very healthy levels of stock. The current value is estimated to be £65,000. Chimneys and flues are part of the fixtures and fittings and are required to help demonstrate the various fire products that are available. The business also owns a vehicle that is used for deliveries and installations. Customer service: the business prides itself on prompt, efficient service. Quotes and estimates are offered in most cases on a same day basis. Up to 70% of all business comes from personal referrals. This statistic clearly demonstrates that not only are clients highly satisfied with their purchase, but they are also very pleased with the service that they have received. Key strengths: this is a recession proof business. As most of its clients are looking to make home improvements rather than move house, the business has not suffered during the recession. If you also factor in the fact that the business is targeting the top end of the market, it all adds up to a business that is still hitting some very good sales numbers. The brand that the business is most synonymous with is faber from the netherlands. The manufacturer has ensured that its distributors benefit from having exclusivity for a large radius. They also will not offer their product to online retailers. Ample private parking allows customers to peruse the showroom at length. There is a relaxed and personal atmosphere, which ensures that customers feel comfortable. The business has also positioned itself in the least crowded part of the market. It is difficult to source many of the products that are available from this business and this means that clients will travel long distances to visit the showroom. This big commitment on the part of the customer means that a high percentage of visitors are buyers not browsers.

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