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this thriving company was established in 2004 by its present director who quickly realised there was a high demand in the midlands for the preparation and respray of commercial vehicles. The reputation of the two founding directors ensured that the company started trading successfully from day one, using the small database of customers already on file that were waiting to make use of its services. The business operates in a niche market, respraying commercial vehicles up to seven and a half tons in weight. There is an already established client base of ten to fifteen regular customers and the business has established a solid reputation for a high standard of quality workmanship, reliability and competitive pricing. While its core operation centres around the commercial vehicle market the quality of its work has attracted customers from the classic car sector, some boat owners and even the occasional model aircraft club. The company carries out panel repair changes plus dents and scratchs repair but does not carry out major accident damage repairs. Equipment: central to the companies success has been the acquisition of a burntwood spray booth that is capable of dealing with large vehicles. The business commissioned the building of a booth 11.6 metres long by 3.7 metres high and has also created a mixing room used for the storage of paint and preparation materials. There is a large compressor and a wide range of hand tools. Key strengths: the business has remained competitive due to controlled overheads, a competitive pricing policy, a quality service and excellent customer care. Every customer is valued and it prides itself that every vehicle leaving the premises has been completed to the same high standard. This means there are no comebacks for rectification and recommendations are a frequent occurrence. Growth and expansion: there is a good opportunity for futher expansion of the business. At present there is no marketing or advertising activity and the company has been maintained to a size that has suited the key director. The construction of a website, some localised marketing and a programme of actively canvassing commercial and motor retailers would see an increase in the volume of business available.

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