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having identified a niche market, this specialist embroidery, printing and retail clothing company was established approximately ten years ago. Since inception it has evolved into a successful company providing a superior service and retailing modern corporate clothing for men and women plus a selection of uniform wear that can be personalised with individual logos. Customers select their choice of clothing from the company website and then choose the logo to be embroidered onto the garments. 

the business has gained an excellent reputation and is well equipped with computer aided design technology and accounting systems. The business focus is on embroidery for the corporate clothing market and has gained an impressive repeat order client base. The work wear, uniforms and corporate clothing industry is a growing market. A high percentage of the working population plus school children wear a type of work-related uniform or clothing, which offers fantastic growth potential and a high level of “spin off” business.

this is a business with a big reputation yet small enough to offer clients personal attention.

equipment:

• 1 printing machine
• 4 embroidery machines (age 3 yrs old)
• software for design

customer service:

personal attention to detail plus providing a quality service is a priority of this professional company.  

key strengths:

the company provides a quality range of local school uniforms, industrial clothing, corporate wear, golf wear plus police and fire service clothing, that can all be personalised with individual logos, if required, providing viable solutions that endorse the company’s reputation.  

growth and expansion:

a more pro-active approach to work plus an assertive approach to advertising could generate more business and profit. The current owner also concedes that regular canvassing of the extensive client base could generate substantial regular orders at very little cost. There is potential to increase secondary school sales and possibly increase the geographical area supplied. additionally, there is the opportunity to expand into general garment sales, which could be sourced through the existing network of suppliers.

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