established approximately eight years ago, and ideally located in a very attractive, modern building known locally for offering very good quality food at competitive prices, this business was one of the first self service chinese restaurants in the area. As a result this business has built a long standing base of customers who regularly visit the restaurant. This business operates on an ‘eat as much as you like’ basis. The price per head for unlimited access to the buffet varies based upon time and day with lunch customers selecting from over twenty authentic chinese dishes with evening and weekend diners choosing from over fifty. The outlet has also recently introduced an increasingly popular takeaway option with on-line booking available through the business’s very effective website. With many years experience of running a buffet style restaurant this business knows the importance of maintaining a constant availability of all the dishes on offer – and especially the most popular ones on the menu. All dishes are authentic - carefully prepared using the highest culinary expertise, combining locally sourced, fresh ingredients, herbs and spices, all cooked using traditional methods to create the widest possible choice of starters and main courses. And with everything readily available for customers to help themselves, service can be as quick as is required. The cornerstone to the success of this business is the very high quality of the food and the very attentive customer service – all at a very competitive price. Lunch costs just £6 per head with evenings and weekends just £10 per head. Service is attentive, warm and friendly. Customers are greeted by charismatic and relaxed waiting staff making dining at this restaurant a special occasion whatever the event – and it is a particularly popular venue for multiple bookings with catering for parties and groups no problem. With no food order taking required, waiting staff can ensure customers are never waiting for a drink! this restaurant is ideally located just outside the centre of town – at a major set of traffic lights on a main thoroughfare in to and out of town, ensuring very high levels of constant awareness amongst the very high volumes of traffic passing its doors each and every day. The restaurant premises themselves are large, modern, light and airy and attractively furnished holding approximately one hundred and fifteen covers in all with a bar and buffet area front of house and a good sized kitchen and preparation area to the rear - well fitted with all the equipment you would expect from a restaurant of this type. With turnover of between £5,000 and £6,000 per week excluding vat, generating pre-tax net operating profits of anything between £500 and £1,000 per week, this represents an excellent opportunity to acquire a very well established restaurant with a unique buffet style offering covering the full spectrum of authentic chinese cuisine. Customer service: the business has an excellent reputation built mainly by word of mouth for offering excellent authentic cuisine combined with a friendly and relaxed service. Staff are always polite and friendly. Key strengths: with location one of the key indicators to a successful restaurant business – this business is ideally placed! it was the first and is still the only location in town offering on a permanent basis, its unique combination of ‘eat as much as you like’ chinese cuisine. The business operates from very well suited premises – light, bright and airy with a modern feel. Although not recently re-furbished, the fixtures and fittings have been maintained to a very high standard. The building in which the restaurant is based is in a location which is very well known locally – a notable local landmark which has housed several very successful restaurants in the past. The business benefits from high levels of awareness prominently situated as it is at the junction of a major set of traffic lights and on a main road into the centre of town. The standard of the food - combining select, fresh, locally sourced ingredients, freshly ground herbs and spices with traditional methods of cooking has ensured this business has an excellent following of loyal customers. Its very well priced buffet style operation – with over fifty dishes available at peak service times enables customers to mix and match dishes to match their cravings and to try things they have never tasted before, safe in the knowledge that acquired tastes won’t ruin their meal. Key opportunities: there is an outstanding opportunity to build on the existing business levels and customer base of this company. With a strong demand for this venue, combined with a capacity to increase turnover, a new owner contributing fresh ideas, enthusiasm and motivation will have every advantage of building on an excellent platform. With a buffet station capable of offering over fifty dishes there is the opportunity to widen the appeal of the restaurant by extending the range available to include indian and thai dishes. The restaurant has also recently launched a takeaway service. Still in its early stages – and therefore not reflected in the most recent financial performance of the business the current owner believes the takeaway operation could add a further £1,000 per week in turnover. Additional revenue could also be made available by letting out accommodation which is above the restaurant and which is currently used by staff to generate a further £2,000 in revenues per month.
