this company has been highly successful since it was created 4 years ago. The owner comes from a family with a background in the travel sector. That experience has helped the owner to create a flourishing specialist package holiday business.
the business has focused on the lucrative asian market. The owner has cleverly identified the potential in this market. Whether it is trips to see family, business trips or visits for religious festivals, there is a growing market for competitively priced flights or packages to the asian continent.
as well as specializing in these lucrative markets, the business operates additionally as a traditional high street travel agent. The business has a fantastic town centre location in an affluent part of the country.
the business has built up a loyal customer base and benefits from word of mouth referrals which bring in more and more business as time goes by.
additionally the owner has also won significant levels of business from long haul customers. Flights to australia and new zealand have helped the business to blast through the £1 million mark on turnover per annum.
the business is a member of abta, atol and iata
customer service:
the owner has made a point of employing staff who can deliver a superior level of service. They understand the needs of their clients and do everything possible to ensure that those needs are satisfied.
by specializing in certain services the staff have become experts in their field. This product knowledge ensures customer satisfaction and confidence, helps to deliver good levels of profitable business and leads to high levels of referral and repeat business.
key strengths:
the owner has identified that an intelligent marketing strategy is the key to the success of this business. He has utilized both press and online advertising to deliver new enquiries and bookings 24/7.
an excellent high street location provides walk in business. The company is located in a very affluent town in kent and has not suffered from the economic downturn, as current clients are not only holidaymakers but are also people visiting relatives or attending religious festivals. This business is in fact growing and turnover for the coming year is currently running at about 35% up on last year.
the owner has developed excellent partnerships with the key airlines and tour operators servicing the markets that are vital to the success of the business.
growth and expansion:
the business has huge growth potential. New owners could very easily expand the operation in many directions. Obviously package holidays, short breaks, business travel, car hire and insurance are all areas that could be developed.
