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this purpose built play centre was opened for business at the end of to personal reasons, the owners have now reluctantly and temporarily closed the business. As a result, the owners will accept any reasonable offers and will offer a lease or informal tenancy on what is their own property. The owners have always intended to sell once the business was fully up and running. Having found an ideal property excellently located in the middle of a cluster of primary schools and in an area inhabited by a high proportion of young families, the owners have transformed this character property into a modern, well designed facility. In a matter of weeks, the local community has started to use the play centre in their droves.

the benefits of building a business through word of mouth are perfectly illustrated at how fast ‘word’ has got around the local schools that this play centre is open and is a great place to visit for parents and their children.  

the centre is already extremely busy most days. During the day parents with toddlers use it having dropped off their older children. After school there is another rush and of course at weekends the party room is already being booked well in advance.  

the owners have ensured that parents have their own area to relax whilst their children have three floors of options for a whole range of activities and play equipment.

all of the equipment in use is brand new. The owners have created a healthy menu for the café that suits the aspirational community that the business serves.

equipment:

the centre has all the regular soft play climbing equipment, ball pools, nets etc. Are all part of a well designed play area. Based over three floors, the property can accommodate a high number of users with a relatively small floor space compared to other businesses of this type.

clients:    

without any marketing, this business has already established a fantastic reputation locally. Numerous schools including many private schools provide a perfect means of attracting customers through word of mouth. Many users of the centre are now using the business several times a week.  

customer service:

one of the owners is currently managing the business on a daily basis. She is extremely aware at how important it is that her clients have an excellent first experience. Child safety is considered of paramount importance. Although dedicated childcare is not part of the service, the owner ensures that all staff are aware of safety issues. The owners have ensured that the quality of food and drink alone provides good reason to visit.

key strengths:

this business is already successful and proving popular in the community. A combination of location, in the heart of a prosperous town, facilities and brand new equipment are all important assets.

the equipment is designed to stimulate and teach children new skills. Dedicated play areas for different ages of children ensure that everybody is catered for.

the business benefits from having little or no direct competition in the area. There is also an absence in the immediate area of the usual coffee shops and cafes that could also take business elsewhere.

growth and expansion:

this type of business can very quickly build a large amount of return custom. The business is located some distance from any major towns, and thus benefits from having limited competition from other leisure facilities.

the separate floor dedicated to children’s parties or private hire provides an opportunity for constant weekend revenue.

private hire from the local council for evening childcare facilities, is something that is already a live option.

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