this independent health and fitness club has quickly established itself as a premier provider of personal, professional tuition to health conscious individuals. This facility is a highly successful remodelled fitness centre along with a strong loyal clientele and boasts an extensive range of new equipment and an up-to-date facility. The business has only been run by the current owner for one year and is already profitable. The fitness centre offers a tremendous assortment of workout equipment, weight training, cardio, aerobics, 30 minute work out, sports massage and other massage therapy facilities. The business owner has recently invested £250,000 to refurbish the entire space, making it one of the largest and modern workout gyms in the area, by installing all modern and new equipment. This gym specialises in offering 30 minute circuit sessions with vip treatment for all its members, whatever their age and levels of ability. This fitness centre is well positioned for growth and includes a high quality training room, coffee/ relaxing room, changing rooms with lockers, treatment room and toilets/showers for men and woman, storage area and office area. This is a business that can be operated by a person with little experience and currently has an active membership circa 200, a figure that continues to grow month on month, as do turnover and profitability. Clients visiting this premier health and fitness club can select from a wide range of fitness training regimes. The health and fitness club is in superb condition throughout and offers an extremely high standard of equipment. The very friendly and exceptionally well maintained gym and facilities has proved essential for those either learning the basics of fitness or the more experienced, maintaining their commitment to fitness. The staff are extensively trained in addition to on-the-job experience, which ensures that client’s individual needs are met, and that close attention to detail is maintained throughout the entire training process. This business, located in one of the fastest growing counties in the country, has a very low turnover rate; far below national averages. The equipment is top of the line and well maintained. Fitness centres are very much in demand and this is a great opportunity to cash in on the fitness craze. Type of clients : the clientele of this health and fitness club are primarily drawn from health conscious individuals, and encompasses a variety of people types. In the region of 200 clients regularly attend fitness instruction sessions, or other fitness and massage facilities. Quality assurance: quality of service, and health and safety of all gym equipment is of paramount importance to this health and fitness club. Fitness instructors give personal advice and tuition on the specific fitness regimes used, and likewise, in regard to use of all equipment on site. There is no provision for mistakes in a health and fitness environment, and the instructors are dedicated to working with tried and tested quality assurance criteria at all times. Equipment: the gym is fully equipped with a diverse range of equipment including free weights area, all the equipment being purchased new recently and valued now at circa £180,000. There is also gym membership software used in the running of the business and membership. Customer service: satisfied clients are at the core of this independent health and fitness club. Vital to the company’s code of practice is ensuring that high customer service standards are proffered. A wide range of fitness equipment is available for use, full professional instruction is provided relating to exercise regimes and operation of equipment. There is a friendly environment for those using the health and fitness club, which encourages good recommendation. The company has established a first class reputation with its clientele. All health and safety standards are adhered to, including ensuring all equipment and facilities are well maintained, and are scrupulously clean. Key strengths: • high street location • 30 minutes fitness programme • fully supervised and advice when to change equipment • personal service • excellent potential • very high quality premises • facility for sport massage growth and expansion: there are excellent opportunities to increase the levels of business. Since inception this business has performed to a high standard and has earned wide-recognition for the level of services provided for its clients. Relatively the business is new, it is considered that a new owner with fresh impetus and enthusiasm can further capitalise on the ever increasing opportunities made available to the company through its reputation. This business maintains an extensive base of satisfied clients, who appreciate its superior service. The business is also one which occupies superb premises with well maintained unit. The business has established an extremely strong name and brand identity. The current market for this business is buoyant and is forecast in the near and longer term for significant growth. The business is well positioned to take maximum advantage of this growth as it occurs. Key opportunities: operating within a growing market, the opportunity of acquiring many more clients is probable. Already offering clients an extensive range of fitness instruction, 30 minute workout, and sports massage facilities, there is potential for adding a beauty salon and holistic treatments. The opportunities could potentially be limitless.
