this thriving business was founded in 2004, and has developed a reputation as a leading company supplying original, remanufactured and refilled quality computer laser toner, fax cartridges and ink jet cartridges. This business specialise in the manufacture and supply of recycled, compatible and original consumable items such as printer, fax and photocopier cartridges. They have developed a strong and loyal following amongst consumers and small businesses alike for the purchase of inkjet cartridges, inkjet consumables and laser toner cartridges. There are two distinct sections of this business, the retail side and the internet side of the business. The retail side accounts for 30% of the business while the internet trading side comprises the remaining 70% of the business turnover. The business is well known and attracts good trade from the local business community as well as individual customers and passing trade. The business can remanufacture practically any inkjet or laser toner cartridge, proving time and time again how environmentally conscious and cost effective they are. There is no difference in the high quality printing produced but there is a huge difference in the price to the end user in comparison to the cost of the original manufacturer’s replacement especially with all being fully guaranteed and tested. They have a database of approximately 23,000 customers who have at some stage been in contact with this business the remanufactured products produced provide users with significant cost savings, while the business is also conscious of the important environmental contribution of recycling computer consumables. There is a great deal of expansion capability with this company as other industry related products could be added to the product line and sold to the current existing customer base. This is a very well managed, easy to run business which has grown organically – by the simple process of attracting customers and retaining them by offering a wide range of competitively priced product, but above all ensuring high levels of service and hence customer satisfaction. With turnover in the current year of approximately £1,000,000 with low overheads and a significant repeat purchasing customer base, this is an excellent opportunity to acquire a very well established, portable business operating in a very profitable, niche market sector. Equipment: the business has all of the equipment normally associated with a business of this scope and utilises sage accounting and x-cart web software for its smooth transaction of business. Internet: the business for sale benefits from strong, successful internet marketing, with a professionally designed website, which generates a large amount of interest with excellent potential to increase turnover in the future. Customer service: by providing quality, expertise and service to its clients, the business has steadily grown, with customers acknowledging that this company represents excellent service based on quality advice, honesty and integrity. Offering technological know how and attention to detail, by putting emphasis on customer service, technology, and an unmatched breadth of services, that combine the highest standards of accuracy. Key strengths: this is a very consumer based business, offering a wide range of product from all of the top manufacturers. Its web-site has been developed with ease of use for the consumer the prime consideration. Locating the right product couldn’t be easier and assistance is always available to help a customer find a suitable alternative or for the business to source additional product if it isn’t available on the site. Although an e-commerce site, the business welcomes contact via e-mail, phone, mail and fax. Key opportunities: there are excellent opportunities to increase the levels of business and expand on an excellent foundation. Since inception this business has performed to a high standard and has earned wide-recognition for the level of services provided for its clients. Especially with further promotion of products like computer hardware, the business will certainly have impact on turnover and margins. There is also opportunity for the business in establishment of a franchising operation. The business has established an extremely strong name and brand identity in the local area; the business can also achieve remarkable growth by increasing its presence on the web. Further work could be done in the area of search engine optimisation and web advertising, where all work in this regard is currently done in-house, to improve even further this business’s performance in the rankings. Additional marketing effort - increasing participation in affiliate schemes for example, would also have a significant impact on turnover and profitability.
