this very well established business was established in 1970, by the vendor who has been self employed in the insurance sector since 1966. The business has built a large portfolio of both private an corporate clients. Offering the full range of insurance available, with pensions and mortgages advice also available. The business has worked through some tough trading conditions over the passed decade, with the rise of direct insurance and the internet. It is now in the enviable position of having limited competition in this busy buckinghamshire city centre location after succeed where others failed. Whilst still enjoying many repeat private clients for motor and home insurance, the business focused early on in the commercial sector. They have developed a specialist insurance package for buy to let property owners. The package covers un-occupied properties, as well as those occupied by students, dhss tenants and asylum seekers. With ownership of their own brand name and trade mark, this is a fantastic cornerstone of the business. The company has also successfully marketed other specialist insurance deals such as those for the motor trade service, and short term vehicle rental markets. Commercial insurance now produces about 65% of the revenue, with employer and employee cover, property owner, retail unit and factory insurance. The insurance book on offer is a major asset of the business. Alongside the expertise and reputation built over the last 40 yrs, the business utilises the latest industry technology to access all underwriters and offer competitive quotations across the board. Providing a true high street one-stop shop, the business is proud to offer mortgage advice and brokering, alongside other fsa approved products and services and western union money transfer. Equipment: the business is served by a large high-street office, with desk area for 4. Fully equipped with the latest computer equipment and specialist software, internal telephone system, fax machines and fully functional website in support. All customer records are computerised, as are the corporate accounts. Customer service: the business has grown over 40 years through recommendation and referral by offering the highest level of customer service. With attention to detail, and a warm friendly attitude, the business has thrived and retained clients where others have not. They are also very proud of the long-standing commercial clients that have stayed with the business, some of which since inception in the 1970’s. Whilst initially signing-up with the vendor, the control of these accounts has gradually passed to highly qualified staff, which means the client swill stay with the business under the auspices of new ownership. The company enjoys many long-standing private customers who appreciate the ability to pay in cash at a time to suit them. Key strengths: it is obvious that with a 40 year trade name, and the established reputation inherent in the business, the company enjoys a great strength which other independent brokerages cannot compete with. Having a large part of the business spread with differing commercial enterprises, and the established unique packages drawn-up on offer, the business is also able to retain and win business widely. The location is very well known, with high levels of passing trade, and limited competition in the city centre. Growth and expansion opportunities: the vendor has previously built the brand name to cover 3 branches through-out the south east. Over the years, he has sold or handed over to family the other two as going concerns. There is a real opportunity to expand the current operation either with new branches or bolting on to an existing company. The specialist side of the business can easily be marketed further a field, and with a little investment direct instruction could be taken from the web presence to provide a further valuable revenue stream. There is an opportunity to expand the office, and services offered to, cater for more clients. The current western union money transfer offering being a prime example.