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this is an opportunity to acquire a quite unique, very profitable and highly cash generative business. This renowned swimming school trains young children to have confidence in the water by teaching swimming with safety by offering lessons to young children age from 2 months to 6 years. Children can progress from their beginner stages to more competitive groups in the squads. This business takes pride in its child centred swimming environment and structured approach with child’s swimming. This swimming school operates in school term time and instruction is given to babies and toddlers of all abilities to promote water confidence to basic swimming strokes. This business is a member of the sta (swimming teachers association) and all swimming instructors are fully qualified with a lifeguard qualification and provide a flexible, fun loving and progressive structure for the child and parent. The parent always enters the water with their child and helps to facilitate their child's learning in the water. Swimming instructors slowly develop each child’s swimming ability, stamina and confidence so they can swim independently with full confidence. Emphasis is placed on teaching good technique and children are taught the basic strokes. The sale of this business presents a rare opportunity to acquire an extremely unique and successful business that has significant growth potential as this company is poised to expand into this lucrative marketplace. Customer service: one of the main reasons behind the rapid growth this business has experienced is the way in which the current owner has built up sturdy relationships with customers. Aside from the sales figures generated by the business their reputation is bolstered by a friendly and reliable service. The quality of teaching and the fun enjoyed by babies along with parents is the main feature of this business. Each child and parent is given personal care during the lessons and all queries are answered by poolside assistance. Key strengths: the most important key strength of this business is definitely quality of teaching. This school deals directly with parents and their children and maintains first class working relationships with them. Growth and expansion: opportunities exist to offer more daily lessons, extend the opening times of the swimming school to offer after school lessons and again during school holidays. The business would also lend itself to the establishment of a franchising operation.

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