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this rather unique business was established by the vendors back in 1989 and has since built up a formidable reputation as a leading supplier of a wide range of top quality watercraft and powerboats on a nationwide scale. This family marine business started initially by retailing small sports boats and outboard engines. In 1990 it became one of the first watercraft dealers in the u.k, and soon became the largest of a growing network of dealers. With the watercraft market starting to boom the business developed and strengthened its position further in the market by importing watercraft direct from the manufacturers as this enabled them to more effectively satisfy demand and to also offer choice and value to their loyal customer base. This also ensured the business could and continues to provide the unrivalled product support you need to guarantee complete customer satisfaction in this high end market sector. After nearly 20 years of continually providing choice, value and unrivalled product support, it is easy to see why this business is the one of the u.k’s longest established suppliers of watercraft. The business was the first u.k agent for cobalt boats in 1999, and built up a strong customer base through providing unrivalled product support. The cobalt customer base provides the bulk of annual service revenues. When cobalt boats diverted its product line to concentrate on bowriders, the business refreshed its product line-up and introduced azure boats to the u.k market in 2008. The azure range offers bowriders, sport decks, cuddy cabins and cruisers from 18 – 30 feet. All boats are built to an exceptional standard and feature the most innovative hulls in the industry. Another advantage with the azure dealership is that there is a constant stock of boats that can be sourced from the european distributor based in germany. The business has always been an approved sales and service agent for mercruiser sterndrives and inboard engines. In 2005 the business was appointed as a mercury outboard dealer. Even though this appointment is relatively recent the current owners have a long association with mercury. It is fair to say the business has decades of experience behind the mercury brand. Today, the mercury range of outboards represents the pinnacle of marine engine design and is a huge pull for customers. The company’s success to date has been built upon supplying the best products at the best prices, and through continued expansion and growth this will continue. The business shares its very prominent site with a motor fuel forecourt also owned by the vendor. This freehold site is highly visible and ideally positioned on the major route into and out of this very popular region of north wales that is a renowned for its marinas and a real magnet to the boating fraternity, as well as day trippers. The forecourt itself is a vibrant business and has an excellent supply relationship with a world renowned fuel company. Both businesses are included within the sale price. Products: • new powerboat sales from azure boats. • quicksilver and walker bay inflatables. • new & used watercraft from yamaha & kawasaki. • mercury & mercruiser dealer. • used boat sales & brokerage. • chandlery & accessories. (o’brien/gul/jet pilot dealer) • petrol & diesel sales together with associated retail products services: • mercury & mercruiser service centre. • marine engine repairs & servicing. • watercraft repairs & servicing. Equipment: fully equipped workshop with relevant welding equipment, tools, spare parts, consumables etc as you would expect from a repair and service centre of this size. Modern forecourt with updated fuel pumps and excellent retail counters and displays. Customer service: the business is experienced with providing excellent customer service to boat and watercraft owners. The vendor is willing to help the purchaser to meet the level of service that is expected of the business. Further help is provided by the business being an approved mercury/mercruiser service dealer. Key strengths: the secret of this business’ success is simple: it only deals with highest quality marine products. The manufacturers the company represents here in the uk require no introduction, they are all brand leaders. This has given the customer the widest choice of marine products available at the u.k's best prices. The packages the company offers are designed to be comprehensive & provide the essentials for hassle-free boating. Because of this and its attention to detail the business can boast a very loyal customer base with very high levels of customer retention. The company is also proud to be on the exhibitors list at both the london and southampton boat shows. This presence further fuels the company’s already impressive reputation. Growth and expansion: the company has had impressive growth over the years and the market for this sector is very buoyant. Further development of the substantial database would represent increased turnover as would a more targeted sales and marketing campaign. Key opportunities: further development of the website and internet based sales of both chandlery and accessories would certainly represent areas of growth. There is a small retail area for accessories (wetsuits, water toys etc) on the premises that could also be further developed. We are advised that this prime freehold site itself could certainly provide additional development opportunities in the future for a new owner . The local area is a known property hotspot where there is a clear shortage of building land.

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