looking for the right independent financial adviser can be a complicated and daunting process. Offering an individual a professional service is essential in today’s tough economic conditions and this business, established in 1984, strongly believe that they can offer the right services for their clients by offering a wide range of different, yet effective solutions in all aspects of financial services, but primarily in the mortgage and re-mortgage sector. However this is a non ifa business. this company believes that websites can’t advise people on their financial futures, nor should they. When dealing with people's finances a personal touch is necessary, giving the chance to both identify and evaluate the personal and highly individual needs of each and every client. No matter how much money clients earn, or what they aim to achieve with it, sound financial planning can make it happen sooner by helping to maximize, protect and manage their money throughout their life. The company firmly believes that achieving financial security doesn’t just happen and so they offer the advice and service that will make it happen. They help clients take control and create a plan built around sound financial advice from a professional. With several years in business and a client base numbering in the 000’s, many of whom have dealt with the business several times, makes this a valuable acquisition for those wishing to build on an established platform, or for those wishing to acquire this highly lucrative client base. Having arrived at the age where he wishes to slow down somewhat the owner now desires to follow other areas of interest and as such is now offering this lucrative business for sale. Customer service: the business believes it is customer service, and in particular professional advice given, that really sets it apart and works very hard to promote this. It offers the best service and advice to all its clients and satisfies the needs of the customers each and every time. It prides itself on “going the extra mile” for its customers and this is reflected in the very high customer retention levels, repeat business and recommendations the company enjoys. Key strengths: built on solid foundations this business has an excellent reputation for friendly and helpful service and excellent, professional advice. The current owner has achieved this by hard work and has an established, yet diverse, customer base, which is growing year on year through word of mouth recommendations and ongoing referrals. Not surprisingly this business can claim high levels of customer return and satisfaction. Growth and expansion: during tough economic times people are looking to retain what they have by consolidating and refinancing, whilst in times of mini boom, (that have always followed tough times), they look to renew and move. In both circumstances the services of a professional financial adviser are sought, valued and retained, thus ensuring the future growth of this business. Because the owner has in his own words “run out of steam” this business has not had the energy driving it forward or taking advantage of additional opportunities and so it is now ripe for a new owner to input the required energy and focus to create the momentum necessary, to once again drive this business forward. Key opportunities: maintaining an extensive base of 000’s of satisfied customers who appreciate the business’s superior services there are many excellent avenues for growth, especially with sales and marketing investment combined with market forecasts which are showing continuing trends for growth and development. Having achieved impressive growth since it was established in 1984 the business has built up an excellent reputation within the surrounding area. There is plenty of scope for expansion within the existing market as the company has very strong client relationships that ensure they offer the most up to date in demand products to clients. Advertising and marketing: the business has not used advertising in the past. The best form of advertising for this business has always been "recommendation". A large percentage of new clients derive from referrals and the business regards existing clients as their best advertisers. It has maintained an excellent reputation since inception and there is immense opportunity to implement further and more assertive methods of advertising to expose the business to even greater markets, with a high proportion of the business’s revenue being due to strong word of mouth recommendation, bearing testimony to the excellent reputation it has throughout the industry. The business for sale currently has no website and there is little doubt that a professionally designed website would offer excellent potential to increase turnover in the future. The company also has excellent relationships with several estate agents, who refer clients on an going basis, in a mutually beneficial manner.
