this successful and dynamic business offers a discreet and exclusive home care service for the elderly and the disabled. It commenced trading in 1995 and is now a leader in compassionate standards and complex personal care and domestic support, combining care that is needed with the freedom that is wanted. This well established, highly professional agency provides the best service available to elderly and less able people. The business provides affordable care to individuals in their own home. The mission statement of this business is to be the first choice and the leading provider of domiciliary care, offering a reliable and quality service that meets their clients’ needs and expectations. The agency works in both private and residential homes for the private and public sectors, delivering an unparalleled service. Recently the business has focussed more on providing domiciliary care, (private and public), specialising in the provision of care to people with learning disabilities, dementia and people needing palliative care. This business successfully competes against its larger competitors because of its high quality service and is in the process of becoming one of the leading providers in the area. Trained staff assist clients with personal care, day and night sitting, washing/dressing, care to people confined to bed, catheter/commode care, shopping, preparation of light meals, laundry, housework and check calls, which ascertain the safety and wellbeing of an individual. Response is quick to requests for care, concentrating on the more demanding personal care cases, which attract "special care" rates. The business has an admirable reputation for excellent service and pride themselves on the tradition of caring. Invited by investors in people to be a centre of excellence the company has been awarded the international standard iso 9001. The owner of this profitable business has established an excellent reputation, providing a solid foundation for the purchaser to take the business onto the next level and to benefit from the superb profit margins. With excellent systems and controls already in place, the new owner should find it very easy to come in and take over the running of this company. Clients: excellent customer retention is achieved through customer loyalty based on customer satisfaction and professional standards. The broad range of clients include the private sector, social services and several london boroughs. Technology: the company has invested in state of the art technology and uses indusrty leading software to provide the necessary management and bookings information, this software also interfaces with payroll and accounts applications. Customer service: this business provides best quality friendly staff and very professional, well trained carers. This home care business is an integral part of the local community, helping many people to remain living in their own homes, rather than moving into residential accommodation. The service does everything possible to develop commitment to customers' needs by providing a personal, thorough, efficient and friendly service. Every effort is made in order to satisfy the individual's requirements. Home carers see the same people on a regular basis and play an important role in monitoring their health and well-being, developing a close working relationship with the people they support. Key strengths: the company has earned an outstanding reputation for its honesty, service, reliability, casual and open customer experience, excellent quality and highly knowledgeable and experienced staff. They are well known for responding far more quickly to requests than is generally known within this sector, thus enhancing an already admirable reputation. Growth and expansion: the business has an impressive track record of profitable growth and offers plenty of opportunity for expansion into further geographical areas within the london boroughs and nationwide. Growth could be achieved with the provision of care workers for residential homes, nursing homes and by increasing the focus on private clients. With a strong demand for services and capacity to increase turnover, a new owner would contribute fresh ideas and outside influence to build on this excellent foundation. The company is now ready for this next level of development, which can be exploited by the purchaser.