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this well known and respected family business was established nine years ago and specialises in providing care and assistance to the elderly, with the best possible quality of life in community residential settings. These services are aimed at meeting the needs of people in and around the whitstable area. This care home operates from a well appointed residential home, close to the sea front in whitstable. It is registered for 15 people and has a high level of residents at present. It benefits from 3 twin / double rooms and 9 single rooms, (including 3 en-suites). In a modern home environment it provides the highest quality elderly care. The homes have been an instant success and carried on this way to the present day, generating a good turnover. Run under owners with dedicated and well respected staff, residents have a friendly and secure environment where a family atmosphere prevails at all times. The excellent location of the home provides the perfect environment for this business, which aims to take the residential care system to the highest possible level. The home offers an assisted living service that provides health care, a comfortable lounge, a mature secluded garden, as well as high quality fresh food prepared to a balanced diet in the home’s kitchen. A lift is installed for ease of access to resident’s rooms. The business has an excellent rapport with the local social services, which is shown in the number of new clients who are obtained by council referral. The business is a profitable and easy to run freehold business with simple principles of providing a quality service at competitive price to its clients. Equipment: the business is fully furnished to high standards. Customer service: the business has a policy for customer care and attention to detail to stand the test of time and keep it ahead of any competition. Success to date is based on providing an environment and atmosphere of the highest standards, offering the residents the very best possible care, comfort and attention. This company has earned a good reputation within the local area for providing reliable care on a continuous basis. They continue to deliver the care no matter what time or period of the year. The trained staffs provide a 24 hour residential service . Key strength: this care business is committed to providing and maintaining a quality service at competitive rates. Care services are tailored to meet individual needs by providing carefully selected, locally recruited staff. In addition the business is a member of national care homes association. Key opportunities: there are many excellent avenues for growth, especially by increasing the occupancy and changing this business into a care home and offering the services of domestic care as well. Specialist care would also benefit the buisness, for example dementia care etc. A new owner could develop a new management structure and contribute fresh ideas and outside influence to build on this excellent base the owners recognise that the business is recognised for its quality and service. More assertive marketing and developing a new management structure could acquire an even larger slice of the market.

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