this is an outstanding opportunity to acquire a superb high street takeaway and delicatessen, operating under a totally unique brand, ideally located within the bustling university town of aberystwyth. . This high street based takeaway and delicatessen specialises in welsh sourced products for the deli. Hampers and buffets are also sold, with buffets aimed at the corporate market. The takeaway consists of pre packed foods as well as made to order, salad bar, hot and cold drinks as well as fresh smoothies. The deli offers preserves, confectionery, alcohol, cheeses, pate, teas and hampers made to order. The 1st floor has a comfortable seating area as well as wi-fi access. The fit out is high class and the shop is well laid out with a small kitchen and prep area to the rear. The trade is busiest at lunch times. As well as serving the public which caters for about 80% of turnover the business also has an impressive list of commercial clients, many of them public sector bodies. The business operates a full epos system with a linked loyalty card offering (take up has been very good). An interactive web site has just been introduced to the business and enables customers the opportunity to buy on line, in particular, deli, hampers and buffet ordering. The benefit of this has yet to be realised as it is in its infancy. The business has also acquired a fully signwritten and rather unique vehicle to promote the business and to deliver and pick up products locally. Equipment: the sites has recently been fitted out professionally and is fully equiped with high quality fixtures and fittings throughout from flooring right through to new fridges, freezers, grills, panini machines, potato oven, epos systems, salad bar,top quality coffee machines (rancillio), grinders and displays. Total cost of this complete refurbishment programme was circa £80,000. Scope of works also included electrical and plumbing services. A full itinery of equipment is available upon request. Customer service: the business operates with a simple philosophy. It serves the highest quality food and drink, with as much locally sourced as possible. The best possible produce is sourced to ensure that no compromise is made on taste. A wide variety of local, fresh natural food is served by friendly and outgoing staff. This is backed up by full compliance with all the relevant and up to date food hygiene standards. Key strengths: this retail outlet is heavily branded with a unique style, layout and appearance and has developed an outstanding reputation in a very short period of time amongst the many visitors each and every day. The trademark and domain name for the brand is registered and owned by the company. In what is a very competitive industry, this business is experiencing continuing growth, fuelled by its dedication to quality products, ‘old fashioned friendly’ service and high levels of attention to quality. This business offers a very personal and courteous service, with customer satisfaction its prime objective, reflecting in a high level of loyal, regular customers. This is further fuelled by its approach to support local suppliers. Growth and expansion: to date the business has focussed on developing the local trade. It is situated close to many large employers, some of them professional services firms. All of these organisations continuously need outside catering facilities for the many in house events they hold, whether it is with clients or staff. The company, with the superb reputation already won locally, could look to develop an outside catering service which would undoubtedly fuel accelerated growth. This could also be complimented by a sandwich/ baguette service to these local employers for their own staff to purchase. With the increasing importance of fresh juices in everyday diet, the addition of a juice bar within the take-away site represents an additional revenue stream. Rapid growth could also be achieved by using the brand concept and style already established by opening new stores in new locations. Similarly, using this brand concept and style for potential franchising would lead to a rapid increase in earnings potential being located in close proximity to many shops, offices and other commerical centres, the business benefits from trade throughout the day. During the summer months, when tourism is at its peak, there is further business as the café is ideally poasitioned within the town centre. Key opportunities: •upstairs seating area which could be developed further. (family friendly) •charcuterie products sell dry cured meats (ham, chorizo, salamis etc..) to create wider deli range and interest in shop. Ambient products hanging from the ceiling etc.. •extend fillings, wider range of specialist fillings •promote hand crafted range. Offer hand made in different breads. •canopy to front to increase visibility of shop, keep sun off the display and encourage people to window shop. •direct leafleting
