In order to contact the buyer/seller, you must be a registered user of the site and must be logged in

Arts, entertainment & Recreation

Other Arts, Entertainment & Amusement Businesses

having originally been operated on a part time basis – but established as a full time business by the current owners as a result of significant on-going demand, this business, an event management company specialising in parties with a unique cultural theme, was established in 2007.

 

devised by a team of creative people able to draw upon their own cultural knowledge and experience, this business provides authentic, magical events of an authentic nature and is a market leader in this field. All aspects of an event are carefully managed to create a genuinely enjoyable and vibrant experience. Venues – which can be outside locations or even a party host’s own home are transformed using a wide range of props and authentic music. With guests dressed up in appropriate fancy dress carefully selected artists are on hand to provide high quality entertainment to ensure the party goes with a swing, creating an unforgetable authentic atmosphere. The food served is of course highly authentic too with a wide range of courses expertly prepared to reflect the overall theme.

 

with everything carefully designed to meet each individual client’s tastes, in just a short period of time the parties this business offers have become firm favourites - used for corporate events – staff motivation, staff reward or straightforward corporate hospitality and private functions including weddings, hen parties, birthdays and christmas parties, with the business frequently working directly for the host or via a third party – pr or party planning/event management agency, for example. Operating nationally and occasionally internationally, average project values can range from £3,000 - £8,000 on the private side right up to £15,000 - £40,000+ for a corporate event.

 

the cornerstone to the success of this business is its ability to offer a full dedicated service drawing on expert knowledge and creativity. This coupled with its extensive stock of high quality props, lighting etc all combine to create an irresistible mood and atmosphere which ensures the highest level of enjoyment for guests with the least hassle for the hosts.

 

with turnover of approximately £360,000 for the financial year ending december 2008 generating a gross margin of almost 86% and pre-tax net operating profits of almost £130,000 this represents an excellent opportunity for an existing party organiser/event planning business to add a stand alone concept into its portfolio of events or for a new entrant into the sector to establish a firm foothold in the marketplace by acquiring a highly popular, fun, profitable niche entertainment business

 

 

 

 

 

 

                   

key strengths:

this is a very well established business enjoying high levels of awareness as a major supplier within its niche operating sector. It operates at the high end of the market delivering a very high quality experience for its clients. Covering both the private and corporate market it is particularly strong in design and developing creative solutions to client briefs.

this business has an excellent reputation above all for authenticity, coupled with high levels of professionalism, responding to client enquiries promptly, effectively and in detail. It has an extensive stock of props – all of a high quality, luxury nature. Every detail is covered – from the decoration right through to the food and entertainment. With such an excellent reputation and a wide network of contacts this business is able to call upon a wide range of top quality entertainers.

not surprisingly, this business enjoys high levels of client satisfaction. A large proportion of its turnover in any given year arises from word of mouth, with many clients returning year after year. The company however still enjoys significant growth from its new business development activities.

a major asset of the business is its very well designed, informative and easy to navigate website which through the deployment of very effective search engine optimization techniques enjoys excellent listings in all of the major search engines for all appropriate search terms current traffic (over 15000 unique visits per month). The website features a vast array of ideas for corporate hospitality and entertainment options as well as a number of client testimonials reinforcing the excellent reputation this business has within the industry.

key opportunities:

there is a tremendous opportunity to build on the existing base of this business. With a strong demand for the services offered, there is the capacity for a new owner contributing fresh ideas and outside influence to increase turnover and profitability and to build on an excellent base.

although this business is very successful at converting business opportunities that come its way and is constantly adding to its existing high profile client base there is no doubt the business has been very conservative in its growth plans. Investment in marketing and advertising in the corporate and wedding sectors in particular would enable the business to significantly widen its client base and further increase its turnover and profitability.

marketing and advertising:

 

one of only a few operators within its niche market, the business already enjoys high levels of awareness amongst the trade – pr agencies, event management, party planners etc.

 

the business has in the past invested effectively in exhibitions – particularly those targeted at the wedding and corporate hospitality markets as well as wedding magazines.

 

more recently its focus has been on building significant traffic to its very well designed, informative and easy to navigate website which performs very well in all major search engines for all appropriate search terms through the use of search engine optimization techniques and keyword sponsorship. It has an electronic database of over 5,000 contacts to which it e-mails frequent newsletters and is also active in marketing through social networking sites including youtube, myspace and facebook and other relevant websites.

 

above all however the business benefits from the lowest cost, most effective form of marketing – strong word of mouth recommendation, testimony to the high levels of customer satisfaction the business generates not only for its clients but also the large volume of guests who enjoy the authentic experience this business creates in a party atmosphere.

 

plant and equipment:

 

this business has a significant stock of high quality, authentic, theme related props. Such is the level of its stock, this business has the capacity to stage several events simultaneously.

 

a full inventory of equipment is available subject to completion of the usual confidentiality formalities.

In order to contact the buyer/seller, you must be a registered user of the site and must be logged in