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this business was set up by the current vendor some 11 years ago and specialises in the provision of skiing and activity holidays to the general public. In that time the business has built up an excellent reputation for providing its clients with superb holiday experiences. This is achieved though extremely high levels of personal service and market knowledge. As part of this the company features holidays in many of the world –reknowned ski resorts located in the french alps, norway, austria, italy and the usa. Services can include a complete turnkey holiday solution including accommodation, flights, transfers, ski and equipment hire, lift passes, ski guiding and instruction. The business offers a wide selection of comfortable family run hotels as well as their own leasehold chalets, all of which are beautifully maintained and ideally located for both the skiing, biking and local ammenities. Chalets offer a friendly and informal alternative to the usual package holiday as well as giving great value for money . As well as offering superb accomodation (each chalet has sauna and hot tub) the company ensures all customers are well fed and watered whilst on holiday with breakfast and 4 course evening meal provided. Special dietary requests are also catered for. Equipment: the business has its own bespoke booking system that was developed for the business. Customer service: customer service is what this business has been built on. The company prides itself on taking every little detail into account when building holiday packages for clients. This is demonstrated by the fact the business enjoys very high levels (75%) of repeat business and referrals via satisfied clients. This is further supported through the company’s membership to the travel trust association and the fact it is atol protected. Key strengths: as already mentioned this business enjoys phenomenal levels of repeat business. It’s reputation is first class. This has been built by ensuring it provides holiday experiences that are well organised, competitively priced, memorable and above all fun! it has also put in place an excellent infrastructure in terms of accommodation, equipment, staff and service. Because of this the business has a loyal customer base of some 4000 historical clients located across many european countries. The company also enjoys very lucrative commission rates from many of the partners it works with. Growth and expansion: the potential for this business is huge. It is truly scaleable. Key opportunities: whilst the business has a website it would benefit from further development to incorporate online bookings, payments and the like. It would also benefit from further investment in terms of resource and properties. Opportunities also exist outside the traditional ski-related clientele you would usually associate with the areas this business serves so well.

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