this business was founded in 2001 by the vendors and was the first to market in this sector. It has established itself as the leading supplier of house price information to the professional sector in scotland, and continues to generate paid for consumer orders throughout the uk. The business prides itself on providing arguably the cleanest data in the industry and its commitment to this helps retain the professional client base. The current vendors have recently invested their time in other projects so the day to day management has fallen to the account manager who in turn is supported by a full time administrator. The business operates from an office in scotland, though it is expected the new owner would take the business into its existing infrastructure. It is felt that with minimal investment in marketing and the introduction of advertising space on the website, the business could significantly increase its turnover. The business has always believed in the pursuit of excellence, constantly reviewing and updating the website, back of house management systems and software so customers receive the very best service and quality of data. The business has shown itself to be resilient in the face of competition, retaining its corporate share of the market despite other ‘free’ data sites, who rely solely on advertising revenue. The continued investment in technology, along with the excellent contribution of the staff has helped to ensure this business stays ahead of the game and continues to deliver and set the industry standard. Customer service: the business manages many professional clients, including surveyors and solicitors and has the systems, processes and people to ensure that orders are satisfied. The most important aspect of customer management and satisfaction considered by the business is accuracy of data and is responsible for the business retaining many customers and the reputation for which has led to the acquisition of many new customers. Key strengths: the business is an autonomous organisation where the business owners have, over time developed and nurtured a management team capable of overseeing business operations effectively, reducing the need for constant or daily input from the vendors. This has resulted in customer relations founded on a history of trading satisfaction and not contingent upon the presence of the vendor. The business is well established with a loyal and growing customer base, retaining a high level of repeat business, particularly among a number of customers returning on a regular basis and having done so for many years. The company has earned an outstanding reputation for its professionalism, service, reliability, flexibility, efficient order fulfilment and a willingness to help. Growth and expansion: the current market for this business’s services is growing and is forecast in the near and longer term for significant growth. The business is well positioned to take maximum advantage of this growth as it occurs. Key opportunities: this is an outstanding opportunity to build on the existing services and customer base of this company. With a strong demand for services combined with a capacity to increase turnover through the introduction of advertising space, a new owner contributing fresh ideas and investment in resources will have every advantage of building on an excellent platform. This firm maintains an extensive base of satisfied customers, who appreciate the company’s superior data. There are many excellent avenues for growth, especially with marketing investment and forecasts which are showing early trends for growth and development.
