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Retail

Jewelry Stores

Based in a very prominent location in an area of South West Central London which is increasingly being colonised by the leading upmarket jewellery retailers, this very well established jewellery store specialises in the design and manufacture of contemporary designer jewellery, particularly gemstones, silver, amber, pearl, coral etc. It also retails watches and antique jewellery as well as its own exclusive designer collections. Occupying a building, once owned by the Rothchild s and synonymous with jewellery, antique furniture and objet d art when known as Prima Vera in the 1930 s and now situated amongst several other top class jewellers generating high levels of awareness and footfall and ensuring a high volume of customers throughout the year, this business, true to that heritage clearly stands out by its presentation and the merchandise it sells. Positioned as one of a kind , not to be found elsewhere, this business offers a unique blend of contemporary designer jewellery with a selection of antique pieces. This unique offering combined with this business s reputation and reinforced by heavy word of mouth recommendation ensures a significant, regular stream of customers to this outlet. Established for almost thirty years and originally perhaps better known for its own range of Sterling silver jewellery, the cornerstone to the success of this business is the quality and distinctiveness of its merchandise. A large proportion of the product range on display is exclusive to this outlet including work resulting from longstanding relationships with internationally renowned designers, creating one off designs that are continuously and eagerly anticipated by loyal customers and collectors from all over the world. Relationships with major antique jewellery dealers are just as longstanding helping sales of antique jewellery to almost 25% of total turnover. This business goes out of its way to ensure complete customer satisfaction, offering very high levels of personal customer service. It prides itself on the highest quality workmanship. Whilst being extremely secure the boutique style premises are very welcoming and could be described as minimalist allowing customers to concentrate on the merchandise. The extremely well presented display window together with very attractively laid out display cabinets present its ranges of merchandise in the best possible way, encouraging customers to want to touch and feel . With an established customer base and an excellent reputation for quality product and high levels of customer service and turnover of approximately 411,000 for the financial year ending September 2007 generating gross margins of over 60%, this is a rare opportunity to acquire a very well run, highly reputable business prominently located in an area increasingly synonymous with upmarket jewellery retail in London. Customer service: Staff in this business are well trained and offer an efficient, friendly and above all professional service at all times. This business prides itself on the level of personal service it offers each and every customer regardless of the size of purchase. During personal consultations staff are encouraged to share their valuable experience and advice with customers, helping them every step of the way. The results of this commitment to Customer service are evident in the degree of return custom this business enjoys and the extent to which this business is chosen by new customers over the competition. Key strengths: This business is located in an area rapidly establishing a reputation as the New Bond Street of SW1 and one that with a number of international jewellery retail brands attracts millions of shoppers every year. Located as it is on a very prominent location this business is ideally placed to take maximum advantage of the available trade. The benefit of the location cannot be overestimated. Outlets such as this are not often available benefiting as it does from high visibility and footfall in an area full of synergistic outlets. This is a very well-established business. It has excellent relationships with its suppliers and particularly amongst antique dealers helping to supply merchandise for the antique side of the business. High quality, much of the contemporary merchandise is exclusive and concentrated in areas offering higher than average levels of margin. Higher margins, coupled with strong demand from an ever-increasing customer base has resulted in a consistent performance for this business over a number of years. Retention is also excellent as customers, assured that they re not going to meet anyone else wearing the same piece, are drawn back to this business on a regular basis for birthday and Christmas presents. Key opportunities: There is an outstanding opportunity to build on the existing business levels and customer base of this company. With a strong demand for this business's products, combined with a capacity to increase turnover, a new owner contributing fresh ideas, enthusiasm and investment particularly in the area of marketing and advertising will have every advantage of building on an excellent platform. This business is well established as a brand in its own right. It has a high volume of regular customers confirmation that the offering of this business has widespread and enduring appeal. Investment in marketing and advertising particularly in relation to its range of watches where there has been a direct correlation between increased investment in advertising and sales - would enable this business to take this offering to a much wider audience with a consequent impact on turnover and profitability.

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