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Real estate

Real Estate Brokers

This estate agency was founded in 1997 by the vendor after having spent 32 years in the business, in a high growth and affluent area of South West London. Following success here that saw incomes of approximately 1.1million being achieved, the business opened a second office recently in what is a very up and coming area about 3 miles away, that is showing every sign of becoming another successful location for this business. The business operates from two prime locations in London with good frontages and display windows, high levels of passing foot and vehicular traffic and specialises in providing property and sales services to clients at the mid to upper end of the residential market. The service offered to its clients has differentiated the business from its competitors and has since become a business with a considerable reputation for quality and service on the merits of its staff and their commitment to client fulfilment. Both of the premises are leased and both in affluent and popular areas within easy reach of main road arteries and central London. The business has established itself in this traditional but highly profitable end of the mid to upper end in the market place and is set to grow even further with the right amount of energy and focus, benefiting from a high level of repeat and client recommended business. Both locations have been refurbished to a very high standard as befits a company dealing with the upper end of the market place and both premises are light, airy and modern looking. Customer Service: The business manages many customers in any normal week and has the systems, processes and people to ensure that both productivity and customers requests are fully satisfied, always aware that they are the vendors agents while still providing that high level of service to both vendor and buyer. Key Strengths: The business is an autonomous organisation where the vendor has, over time, developed and nurtured a team capable of overseeing business operations effectively, reducing the need for constant or daily input from the vendor. The company has earned an outstanding reputation for its honesty, service, reliability, efficiency, excellent quality service and highly experienced staff. Growth and Expansion: There remains considerable potential for further income from Financial Services, Mortgages, Surveying and HIPs etc., none of which is covered in either office at present. Key Opportunities: This is an opportunity to build on the existing services and customer base of this company. With a strong demand combined with a capacity to increase turnover, a new owner contributing fresh ideas will have every advantage of building on an excellent platform. The next big thing in London is the Olympic project and the accompanying domestic and retail development planned. This is expected to yield exciting opportunities for estate agency businesses and especially those with solid and established high street presences offering high levels of footfall. Advertising and Marketing: The business uses the best form of advertising, that of repeat business and word of mouth recommendations from their existing client base and also advertises in the local press. The business has invested in a comprehensive website that illustrates the whole portfolio on many property sites and describes the business s trading style, services and history. A high proportion of the business's revenue has been due to its excellent reputation for quality and service combined with the location of these two modern and stylish locations. Equipment: Added to the investment in premises refurbishment, administrative and technical systems have been set up to provide the technology required for a modern and efficient estate agency based around Apple Mac s with an individually tailored software database system.

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