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Services

Photography Studios

The superb business was established in 2004. The specific strategy was to capture and develop the family market within a thirty-mile radius in the A, B demographic sector. Its operational base was specifically selected to attract the discerning end of the market and it has succeeded in achieving these ambitions while also attracting a large part of the C1 sector. It is vital to note that this is an independent business and not a franchise and the whole process is structured around customer care and the very best photography. This is the only studio of its size in the area to offer this level of quality, and competition is limited and patchy. The entire process from booking an appointment to receiving the finished articles is designed to be a relaxing, stress free, pleasurable experience. The beautifully appointed and well-equipped leasehold premises have a welcoming atmosphere and exude an aura of quality and attention to detail. The d cor and display of client portraits raises the level of expectation and customers find it an easy place to relax which inevitably results in the very best photographs. Equipment: The company has a policy of renewing and updating equipment on an annual basis. The views, opinions and subsequent choices of the resident photographers are key to the buying process. Studio equipment includes: Elinchrom lights plus accessories Canon 1DS 111 camera, plus a range of lenses. There is also a Canon 1DS mark 11 and further lenses for back up if required. a range of environments including a large white studio, backdrops, and large windows giving a range of natural light. Viewing Equipment: There are networked PC s across two viewing rooms with state of the art presentation software and projection equipment. Office and Retouch Equipment: Four further networked PC s with software for administration and retouch purposes Customer Service: Customer care is everything. The initial contact is both informative and comprehensive. At no time does the company use strong selling techniques and this has resulted in excellent referral levels. The total experience involves three visits to the studio. The first visit is for the shoot itself. All photo shoots are archived and copyright is retained by the company. Clients will often return for additional shoots and to select portraits from previous sittings. Many new clients anticipate this to be a stressful experience especially if accompanied by young children, pets or reluctant fathers! This situation is quickly diffused by utilising both outside and indoor arena s that encourage an informal and fun atmosphere. At no point is the client under time pressure to complete the sitting and this is evident in the quality of the finished pictures. The second visit is conducted in a private viewing lounge where customers can select the portraits they wish to have developed and framed and the last meeting is to view and take away the final article. The net result is a database of over three thousand clients and a high level of repeat business with families developing a personal relationship with the photographers and returning on a regular basis to update their family albums. The photography does much of the work in terms of bringing in new clients, many of whom have seen examples of the studios output at the homes and offices of friends and relatives. Key Strengths: A full range of professionally designed marketing and publicity materials. Promotional DVD Exhibition stand with impressive display of images for promotional activities Extensive archive of customer s images Well established No borrowings Superb premises Excellent staff Top-flight equipment Menu pricing Limited competition Database of three thousand clients An extensive archive of images from all past photo shoots, stored and indexed.

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