Finance & Insurance

Mortgage Brokers

This mortgage based company specialises in finding mortgages for people who have difficulties in acquiring a lender. It was established 20 years ago by the present owner and was developed to capture a sub prime- self certificated prime domestic and commercial customer market place. Because of the nature of the pre-qualification, conversion rates are very high and all clients are seen on a face to face basis due to the complex history of the clients. These are generally medium risk clients, therefore paying attractive commission fees Equipment: Tri Gold Software Six workstations, including, computers, lap tops internet contracted and server. Two company cars Call minder Panasonic telephone system, multi line Key Strengths The company has an excellent web site, which attracts more and more hits on a daily basis. A major strength of this operation is the method that information is gathered. Prospective clients complete a full FSA compliant fact- find on line or face to face, and submit their requirements, confirming that they wish to be contacted. Appointments are made offering the prospective client the best solution from a panel of lenders or insurance providers. The enquiries which are submitted for quotation , are generated by Tri Gold Specialist Software and presented to the prospective client for consideration by a qualified financial advisor. The business has an active database of over 2,500 regular clients across the East coast and the Midlands. The company has a total database of over 7,000 customer details. The operation has very little borrowings which will be discharged upon the sale of the business, clearing any liabilities for the prospective purchaser. The business could be easily relocated. Growth and Expansion There is a massive opportunity to grow this business in a short space of time. Every individual on the database has signed a form allowing the company to contact them, regarding additional financial services. This has not been acted upon up to now. Focussing its attention on a specific area of the mortgage market mans that it has not taken advantage of providing, Life Policies, Health Insurance, Buildings Insurance or Contents Cover. They have systems in place to accommodate these areas and also could become active in the loans market, which is a lucrative area. The present owner is more than willing to assist in the hand over and training in the business. Advertising and Marketing The following areas have been used. BT Phone book Yellow pages Kingston pages Lead generation Referral business Existing client database Passing trade Web Site