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this business was established in 2000, it has built a significant presence with the high street independent stores.  the company design, manufacture and sell ladies clothing to retailers in ireland and uk to the mid range, mid style and to middle age women. 

the goods are manufactured in romania, the sales office and design staff are based in belfast, the pattern maker is based in wales and the sales office and designer are based in london.  most of the staff work from home very productively.

customer service:

this business believes its customers should experience highly rewarding levels of satisfaction each and every time they deal with the company. This level of satisfaction is fuelled by the highest quality of products and services being provided, they aim to be 5% cheaper than competitors, but with 10% better quality, backed up by a truly professional yet friendly, level of service.

there customers enjoy a range of exclusive products that are designed for the end user which are value for money and  are very high in quality.

key strengths:

the company is well known for high quality at low cost, providing excellent customer service and reliability.  they have been able to establish good relationships with long standing customers that offer a continuing demand for repeat business.

growth and expansion:

the owners understand that the business is recognised for its quality of service, brand and choice and has been able to establish itself and capture a significant market share in a highly competitive environment. More assertive marketing in regards to contracts, could acquire an even larger slice of the market to build this excellent business into an even bigger cash earner, whilst maintaining its current contracts and building on them also.

at present the company does not advertise, relying solely on repeat business and word of mouth recommendations.  through marketing and advertising the new owner could capture more of the current market and increase profits significantly.

key opportunities:

having achieved impressive growth since it was established in 2000 the business has built up an excellent reputation within its field. There is plenty of scope for expansion within the existing market as the company has a very solid customer base to build on with expertise of their staff.  the company can increase the business with existing customers and take on new customers. 

there are tremendous opportunities to increase sales and profits in particular taking on more sales staff, and increasing sales and marketing activities.

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